What platforms are you using nowadays, for ad monetization, for your apps? Are you using other in-app monetization methods besides ads?
I am working with Android games but I have mixed traffic. Are there any lesser known solutions for making money?
You can use, for example, HillTopads, which is a platform that works very well for monetizing apps lately and can be used for both Android and iOS. https://hilltopads.com/publishers-help/en/articles/11623322-how-to-monetize-mobile-apps-with-hilltopads
We’re currently using a mix, because one platform rarely covers all use cases. For in-app ads we rely on standard SDKs plus native formats — solutions like MGID work well, especially when you need ads that don’t feel intrusive and don’t hurt the user experience. Besides ads, we’ve also tested subscriptions and one-time purchases. In some niches they bring more stable revenue, but it really depends on the audience and the type of app. The best results came from a combination: ads for free users and paid features for those willing to pay.
For ad monetization in 2026, developers are heavily leaning on Google AdMob and AppLovin MAX as their primary mediation platforms. Maximize your ad revenue by using smart bidding rather than traditional waterfalls to ensure real-time competition for your inventory. Additionally, integrating Unity Ads or IronSource remains highly effective for gaming apps, especially for rewarded video formats. To maximize revenue, you should combine ads with other in-app monetization models. The industry standard has shifted toward a hybrid monetization strategy that balances ad revenue with user experience. The Recommendation Implement Hybrid Subscriptions with Freemium Tiers. Do not rely solely on ads. Instead, offer a free, ad-supported tier alongside a premium, ad-free subscription layer. You can further boost earnings by introducing Rewarded Micro-transactions—allowing users to choose between watching a rewarded video ad or spending a small amount of in-app currency to unlock a premium feature or item instantly. This captures revenue from both casual users and high-value spenders.