I saw an ad on instagram a couple of days ago, clicked the link, viewed the product, found the physical store location and moved on with my day. I'm now really peeved on the store's behalf because Google is showing me their ads everywhere. Even here, I'll see their ad in the popup at the bottom and in all 3 ads inserted into the page. I'd prefer to see competitors, places selling alternatives of what I've already shown an interest in. The same goes for ads in videos and in apps. The same advertiser over and over. It's boring and I can't believe anyone feels more warmly towards the advertiser. How is that good for their advertisers? Is that experience normal? And how has it changed how you advertise?
It's some of the dumbest stuff and it's everywhere. On Facebook Reels, TikTok, X: you pause for a second to watch someone playing guitar and their algo decides you want to see nothing but guitar players for the rest of your life. What the heck? Speaking of Google, back in the early 2000s I used to get tons of quality leads and sales from AdWords. These days, no matter how much effort I put in, the traffic is almost completely useless.
I also agree. Seems like its completely depend on Google mood .... Someday got good response (over than expectation) and someday nothing while clicks and investment is about same.
We do ok on google search ads but they appear to be frustrated that we don't trust their ai. Maybe it'll improve, their tools like pomelli seem reliable. Even simple things like their example images that they suggest we add into our ads are so far off what we do that it's insulting. In the meantime, my experience as a consumer has put me off being a buyer of these ad spaces.