Recently started working with a new Google Ads agency. They handle and optimize all of my campaigns, but the interesting part is they also provide discounted advertising rates based on total ad spend. Because of that, I’m getting noticeably more reach and better results with almost the same budget I was using before. Didn’t even know these kinds of structures existed before. Now I’m wondering if there are even more ways people reduce costs while scaling Google Ads.
That’s a solid setup! Many premier agencies get quarterly spend rebates or cashbacks from Google and pass part of it to clients to keep them scaling. Beyond agency discounts, another huge way to cut costs while scaling is optimizing your Quality Score (CTR, ad relevance, and landing page UX). A higher Quality Score drastically lowers your Cost-Per-Click (CPC). Also, structured MCC (My Client Center) setups and using automated bidding scripts to instantly cut bleeding keywords can save a ton of budget in the long run