We run a small business - I can talk for ages about our amazing customers but there's only so much we need to say on our website before we get really repetitive. I've seen ads for tools like Soro that promise one article a day - sounds spammy to me and I certainly wouldn't want them all on my website but the idea of posting to article directories etc just seems spammy too. Those of you with real-world businesses and customers you actually meet - are you flooding the web with articles?
I run a small online shop and my own trading cards game, I can say AI give a lot of power to small businesses like us.
Honestly, the businesses I see actually winning from content right now aren't flooding anything, they're publishing maybe 1-2 articles a month and putting them all behind specific customer questions they hear over and over. Soro and tools in that bracket are selling against the old scoreboard where volume equals visibility, but Helpful Content + AI Overviews flipped that. A single article that answers a real intent will outperform 30 thin ones, and Google can tell the difference now. The workflow that's been working for me is to keep a running doc of every weird question customers actually ask in calls or emails, then write one article a month that answers it head-on with specifics only you'd know (your real prices, your real timelines, the dumb edge case that always trips clients up). Those rank because nobody else has the lived detail, and they convert because the people landing on them are already pre-qualified by the search query. Article directories are basically dead. Last useful era for those was probably 2014. If you want distribution beyond your own site, the better play in 2026 is one strong piece of content that you actually break apart into a LinkedIn post, a short Reel, and a comment in a relevant subreddit or forum. Same idea, four placements, all carry your brand. Quality compounds, quantity from tools like Soro just gives Google more reasons to discount your domain.