Does anyone have an understanding of how Google rate the Landing Page Experience? I have a website, with two pages for two similar products. They use the same website template, have a similar amount of information and text. Yet one is rated higher than the other, and I can't seem to work out why. Search Keyword: Corflute Signs Product Title: Corflute Signs URL: https://www.ink.com.au/product/corflute-signs/ Landing Page Experience: Above Average Search Keyword: Corflute Bollard Signs Product Title: Corflute Bollard Signs URL: https://www.ink.com.au/product/corflute-bollard-signs/ Landing Page Experience: Average Can anyone see a reason why my Landing Page Experience would only be Average for the second page?
I don't think anyone would be able to tell you Google's exact metrics for scoring this. In my personal experience, it seems to be heavily tied to having helpful on-page content as well as a highly functional landing page (think sitespeed, no pop-ups, etc).