Hello, on October 20 2025 my page RPM and CPC suddenly dropped by about 70%. At first, I thought it was a system-related issue, but since there has been no recovery, I believe there is a serious problem. The drop is still continuing. I did not make any changes to my system or ad placements. My website is global and receives traffic from many countries. What could be causing this? I urgently need support because I am experiencing significant revenue loss.
There is no "support" for this. You need to do a deep dive into your website and Adsense analytics to see what is going on.
AdSense is a mess lately—they literally had a massive system glitch in January that tanked RPMs for everyone. If you're still down 70%, stop waiting and just diversify. I’ve been moving some of my units to AdMaven recently and it’s been lowkey seamless. Their native banners stay way more stable when Google decides to glitch out. It’s a solid move to keep your cash flow alive.