Hey, I'm compiling a list of the top law firm SEO strategies for a blog post. Here's what I have so far, but I would love your feedback and additional ideas. Topical authority clusters by practice area (not isolated blog posts) Entity-based SEO (clear attorney, firm, location, and practice entities) Optimizing for AI Overviews & answer engines (Google, ChatGPT, Perplexity) Authoritative attorney bios with structured data (E-E-A-T signals) First-party data capture (email, CRM, remarketing over cookies) Local SEO beyond Google Business Profile (citations, proximity, reviews, engagement) Hyper-local practice pages (city + sub-practice + intent) Conversion-focused on-page UX (calls, chat, forms, trust signals) Video SEO for short-form and long-form legal content Search intent segmentation (informational vs. investigational vs. hire-ready) Programmatic SEO for scalable location/practice coverage Fast, lightweight sites built for Core Web Vitals Schema markup for legal services, FAQs, reviews, and authors Content designed for citation by AI models (clear answers, lists, summaries) Brand search demand creation (SEO + YouTube + social amplification) Review velocity and sentiment optimization (not just review count) Practice-area-specific internal linking systems Compliance-safe content frameworks (no restricted legal terms or guarantees) Evergreen content refresh cycles (quarterly optimization, not annual) Link earning through original legal insights Link building through guest posts and forum mentions Link building with listicles (for Google and ChatGPT) AI-assisted content production with human legal oversight Revenue attribution from SEO to signed cases (not just traffic and leads) Law Firm Podcast (for short-form videos)