If you are running a one-man show then you should be focusing on one social media platform. For example for my website ReviewMyLink I am focusing on Reddit. I think that the majority of my audience are there. All I need to do is start a new community and be active on the website. Traffic will build up over time. Don't spread your effort all over the place. Focus on one platform and once you make it bring with you all the other platforms like for me I want to have a presence on Facebook and X. What about you? What is your business and what social platform are you focusing on?