Which social networks are actually driving traffic in 2025?

depends on your audience - but right now? tiktok and youtube shorts are monsters for discovery - especially if you’re visual or tutorial-based - instagram’s still solid for lifestyle and aesthetics - facebook? mostly older demographics or niche groups - not dead but not the growth engine it was - if you’re trying to pull traffic, pick one or two and go deep - don’t spread thin - shorts and reels eat attention like candy - test and track - nothing beats real data from your own audience

 

Great summary! Shorts and Reels are definitely killing it right now for growth, especially with visual content

 

Currently, Reddit is driving the most traffic for me. Its engaged community and niche-focused subreddits make it an excellent platform for targeted content sharing and audience interaction.

 

This year, we’ve actually seen a few noticeable boosts in sales just by focusing on really good, relevant content in Tik Tok about freeze-dried products rather than trying to be everywhere at once. Most of our traffic still comes from Tik Tok that kind of content, so it remains our main focus.

 

Awesome that you’ve found the right platform and content style — TikTok can really work wonders, especially with fun and useful content. Wishing you even more growth ahead!

 

Facebook still drives the most traffic overall in 2025, but TikTok, Instagram Reels, and YouTube are the fastest-growing for engagement and reach.

 

It’s interesting to see how things will shift next year!

 

YouTube Shorts and TikTok, hands down. Both have crazy organic reach right now, especially for niche educational or entertaining content. The key is consistency — short videos push steady traffic to your main site or offer page.

 

I think Facebook, Instagram and You Tube are the top platforms driving social media traffic. People spend lots of time while scrolling through You Tube shorts and Insta Reels.

 

In 2025, it’s less about traffic volume and more about quality. YouTube and YouTube Shorts work best for me because Shorts bring quick spikes and long-form videos keep sending traffic over time. Facebook still performs well through Groups, not Pages. TikTok brings attention but low intent. Instagram is mostly branding. Overall, social media helps discovery, but YouTube and Facebook Groups drive the most reliable traffic. I'm shocked you didn't offer X as a selection in your poll, its also a top platform.

 

I’d have to say Instagram and Tiktok.

 

Reddit's been surprisingly effective for me. Not as a place to spam links, but to find threads where people are actively asking questions.

 

Voted on YouTube along with Reddit.
YouTube’s still on top when it comes to sticking around, yet putting in the hours takes a toll.
TikTok's feed feels like a dice roll these days - no telling what'll pop up. It’s wild how uneven it acts.
Instagram? Not great for driving visits anymore. Sure, it helps recognition - but forget about links. Still builds awareness - just don't expect taps.
Reddit’s my dark horse choice - traffic quality blows up once you learn the ropes. A lot skip out early since pushing products doesn’t fly there. Still, folks really do engage and hit links.
Pinterest’s slowly gaining traction again - especially for image-focused topics.
How’s it going for others?