Hey everyone! Sometimes it's not a massive strategy overhaul, but one specific tactic or small change that ends up making the biggest difference. So I’m curious: What was the ONE marketing tactic or decision that made a real impact on your business or your client's results? It could be: a specific email marketing technique; a landing page tweak; a content strategy that finally worked or even a failure that taught you something huge. Looking forward to hearing your experiences!
Having my own affiliate program. It drives traffic from sources I'd never reach alone. Treat your affiliates well, and they'll go all-in to promote your products.
Taking my International MBA at La Sorbonne, (Paris) while learning the basics of advertising from my parents.
Not a marketing guy, but I’ve seen a ton of small changes make big impacts. One client switched from shared hosting to a cheap VPS and just optimized their MySQL config. Site went from crashing under load to handling 5x traffic)) Wasn’t magic - just fixed connection limits and caching. Sometimes it’s not the flashy stuff, just getting the basics right.
That's amazing! Sounds like the perfect mix of theory and real-world wisdom. Would love to hear what’s stood out to you most so far in your learning journey
Doing paid ads. I thought it was a waste of money if you dont have a huge budget but it helped a lot to learn about my audience at the time.
Paid ads can be good, especially when you combine them with other strategies. I changed my mind about them, too.
I stopped chasing big competitive SEO keywords and doubled down on long-tail. Traffic was smaller, but way more qualified — the leads actually converted. That one shift probably saved me months of wasted work.
For me, the game-changing tactic was focusing on niching down the audience instead of targeting everyone. Once I created content and campaigns tailored to a very specific customer segment, engagement shot up, conversions improved, and marketing efforts felt more efficient. That clarity made all the difference.
You did exactly what sets a smart SEO strategist apart from someone just chasing vanity metrics. You didn’t just save months of work, you shifted your focus to where it actually drives results. Respect
Honestly learning to convince people to believe in me. I am 100% arrogant and you wouldn't like me as a friend but...Prospective clients always saw my arrogance as me being an assertive problem solver. When needed I would flatter and use charm. *ALWAYS* behave as if you are absolutely the right person for the job, and make them believe that they are lucky to have you and the firm I was contracted to working on their account, even if you/they are horribly expensive and over priced.
From my experience, - Do deep market analysis - See where are the customer - Make a great marketing kits for that market - Do a paid ad first (choose from analysis) - Do some split test - Scale up the budget - After that do on other platform - And then also do some organic method *If you don't have team, you can build some good relationship (in 2009 until now, i am prefer to be a good marketer than build a big team).
For me it was super basic, not some “wow technique”. We just stopped writing “for everyone about everything” and started speaking directly to ONE specific pain of ONE specific segment. Result: same budgets, same products — but CTR and conversions went up, because the message started to feel like “ok this is about ME”. Lesson learned: the best tactic is not even a new tool, it’s when you stop thinking “mass” and start thinking “precision.”
Wow awesome takes guys, first let me ask. How do you market your affiliate program? I've been thinking about doing that for a while, I definitely have products that can work for that. Just wondering how your find people to be affiliates? Like do you put out job ads or something? I'll say for me, just focusing on what I'm good at and selling more expensive products. Small improvements.