Over the last year, SEO chatter has shifted hard from link building to “topical authority.” It seems Google’s algorithms are rewarding sites that go deep into one subject, even if they have fewer backlinks. I’ve personally seen smaller niche blogs outrank older, high-DA competitors just by publishing clusters of tightly related articles. What’s everyone else seeing? Are backlinks slowly losing weight against topic coverage, or are both still equally critical in 2025?
I do think it matters, I would say external sites like YouTube and Trustpilot that provide ratings of some sort factor in.
Yes topical authority is one of the best seo strategy you can opt for as its the only thing that is in your hand.