How do I market my freight forwarding services?

I am a freight forwarding service company in Shenzhen, China. We support: ocean freight FCL/LCL, air freight, express delivery, warehousing, logistics, insurance, dangerous goods customs clearance and DDP double clearance (tax included) and other services.

At present, we don’t have a good way to acquire customers. Can anyone introduce a method?

 

That's impressive! Have you managed to get any clients through this platform?

 

One effective method is leveraging SEO-optimized landing pages targeting niche shipping routes or cargo types, combined with LinkedIn outreach and content marketing (e.g., case studies or video walkthroughs). You can also use tools like Apollo or Clay for lead generation, then automate follow-ups through CRM-integrated email workflows.

 

Finding customers in freight forwarding is always a challenge, but there are proven digital channels that work well. LinkedIn outreach is one of the most effective if done correctly. Cold messages on LinkedIn, especially when using tools like Dripify or Linked Helper, must be personalized — otherwise they get ignored quickly. A good strategy is to build a niche audience first (for example, e-commerce sellers importing from China) and then craft value-driven messages that speak to their specific needs.

Also, since you mentioned acquisition tools, many companies look for a dripify alternative because they want more advanced targeting or integrations with CRM. Exploring these platforms can help you automate outreach but still keep a personal touch. Pair this with regular case studies, testimonials, and shipping insights posted on LinkedIn, and you’ll start attracting inbound leads in addition to outbound.

 

It depends what customers you are aiming at. But it any case I would say that LinkedIn shall help you.

 

If you want to market your freight forwarding services, keep it simple and helpful. Share tips on smooth shipping, customs, and handling tricky logistics on LinkedIn or forums. Connect with small businesses and e-commerce sellers who need reliable shipping, and show real examples of how you make their lives easier. Being consistent and approachable goes a long way.