Forth part of my series on lexicon domains, and actually a very brief one. I analyzed the current usage of 9 English Continent .com domains, and here are the results: 3 continent domains are actively in use by businesses or individuals 3 continent domains are up for sale 3 continent domains are largely dormant, sitting parked, under construction, broken, redirected, or unreachable australia.com is owned and used by Tourism Australia but since it is also a continent, I included the domain. Source: LexiconDomains.com
Generic domain names like australia.com lack specificity and relevance. When searching for information about Australia, no one instinctively types 'australia.com.' As a U.S. resident, I wouldn't think to search 'usa.com' or 'usa.org.' Generic domains often feel like traps for some irrelevant content filled with ads.
That's why the continent-based TLDs such as .asia and .eu are worthless. I haven't seen any useful, developed site using these TLDs. When I come across business sites using .eu or .asia (same as .biz and .info), I always think they are scam sites ;-) For a tour operator working across a whole continent, the continent domains could be very valuable - not for the type-in traffic but the brand trust.