Google have various ways to searches beyond simple keywords entry. these include filtering trough type videos,images,news,ranks etc. My questions is how google AI working for search?
It kicks in only when you ask a question and functions similarly to Grok. (I suspect they might use the same engine, possibly limited by the data available for scraping.) For general queries, it still relies heavily on keyword-based search.
There's an option to opt into all AI answers - and that's scary when you have a niche that google's AI doesn't understand. Our family business rents out cabins. Depending on where you live you have a mental picture of what that means. If you're in North America, you probably have completely the wrong idea about what we do. I know when we let Google Ads suggest keywords and ad content, it's 100% wrong. And maybe New Zealand should fall into line with US terminology but for now that's not happening. Our customers and our competitors don't want to change, and I haven't found a North American equivalent to what we do. So if our potential customers opt in to the AI version of google search there's going to be havoc. Is there a test tool for it? Like how you can see what google sees when it crawls your site, can you test how the AI will present your site?
Google AI enhances search by understanding user intent using natural language processing and machine learning. It ranks results based on relevance, context, and content quality, while also filtering by content type like images, videos, and news for more accurate results.
From the perspective as a consumer.. It's working better than simple keyword search. From the perspective as a website owner, google is screwing websites. Using their data, but not driving visitor to their sites.
It's puzzling that they want to prevent AI-driven traffic from Bing or Yahoo from affecting their AdSense stats (impressions, earnings and so forth). Would they approve of traffic generated by their own AI? If not, then the publishers will be, as always, screwed.
Yes, what used to work for long time, AI is definitely changing the dynamic of the new playground. And all those search engine have to evolve and adapt new business models. Keyword search and traffic will be dead in no time. SEO businesses will be dead very soon too.
Yah. I almost exclusively use AI. All the data that they are stealing from websites should be highly criminal. But they have to much money behind them to let a pesky thing like that; stop them from getting more rich.
Google’s AI works by processing queries holistically. For example, searching “AI email subject lines” with a video filter triggers Gemini to rank YouTube tutorials by engagement and relevance. BERT understands query nuances, while MUM handles cross-media searches (e.g., text + images via Google Lens). AI Overviews, now in 100+ countries, summarize results, reducing clicks (69% zero-click rate for some queries). Rankings favor E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), freshness, and user metrics like dwell time (>2 min) and low bounce rates (<50%).
Google has been utilizing AI in search for years; tools like RankBrain and BERT help it understand the meaning behind queries, rather than just matching keywords. Lately, they’re also testing AI overviews that try to give direct answers.