Hey everyone! Sometimes it's not a massive strategy overhaul, but one specific tactic or small change that ends up making the biggest difference. So I’m curious: What was the ONE marketing tactic or decision that made a real impact on your business or your client's results? It could be: a specific email marketing technique; a landing page tweak; a content strategy that finally worked or even a failure that taught you something huge. Looking forward to hearing your experiences!
Having my own affiliate program. It drives traffic from sources I'd never reach alone. Treat your affiliates well, and they'll go all-in to promote your products.
Taking my International MBA at La Sorbonne, (Paris) while learning the basics of advertising from my parents.
Not a marketing guy, but I’ve seen a ton of small changes make big impacts. One client switched from shared hosting to a cheap VPS and just optimized their MySQL config. Site went from crashing under load to handling 5x traffic)) Wasn’t magic - just fixed connection limits and caching. Sometimes it’s not the flashy stuff, just getting the basics right.
That's amazing! Sounds like the perfect mix of theory and real-world wisdom. Would love to hear what’s stood out to you most so far in your learning journey
Doing paid ads. I thought it was a waste of money if you dont have a huge budget but it helped a lot to learn about my audience at the time.
Paid ads can be good, especially when you combine them with other strategies. I changed my mind about them, too.
I stopped chasing big competitive SEO keywords and doubled down on long-tail. Traffic was smaller, but way more qualified — the leads actually converted. That one shift probably saved me months of wasted work.
For me, the game-changing tactic was focusing on niching down the audience instead of targeting everyone. Once I created content and campaigns tailored to a very specific customer segment, engagement shot up, conversions improved, and marketing efforts felt more efficient. That clarity made all the difference.