Could this WP theme update affect my SEO?

BTW, Bing, DuckduckGo, and Yahoo also lost some traffic.
So, it's not just a Google update.
Before, the organic traffic from the USA was from 50 to 60%.
Now, 25%-35%.

 

There is nothing to lose, so I also updated the homepage

 

While not a widely held view, I believe that high-quality content will always attract traffic, regardless of algorithm changes or site structure. Through unintentional testing across multiple pages, I've observed that Google's ranking algorithm is indifferent to URL structures, whether they are:

Clean URLs: somesite.com/category/subcategory/product/title-of-the-product.html

Query-based URLs: somesite.com/?cat=category&subcat=subcategory&product=product&title=title-of-the-product

The key to sustained rankings lies in demand: if your product or content meets user needs and aligns with search intent, your ranking will remain stable. The core principle of effective SEO is simple: create valuable, relevant content that people actively seek. When you do, search engines like Google and Bing will discover your site quickly, often within hours or days. Submitting your site via their respective Search Console tools can speed up this process.

 

I agree with this statement, but in the case of Google, it is a deliberate monopoly.
It is impossible for traffic to be consistently the same day after day.
Until June, my traffic was consistently 185-190 organic per day.
Give me some logical explanation for the fact that every day my site was visited by a certain number of visitors.
The same thing happens on all sites and with any traffic - the traffic itself is stable.
It can suddenly fall or rise, but after a fall or rise, it is stable.
Are all these people waiting in line to visit my sites?
Of course not.
Google simply controls the traffic.
And domains too.

A year ago I bought a domain, for a year not a single post was indexed.
But I bought the domain after the drop, that is, its history should have been erased.
Only in May, Google suddenly indexed all the posts from that site during the day, kept them for 2 weeks and de-indexed them.
I had to drop the domain and look for a new one.

Google manipulates traffic and indexing.
Explain to me how it is possible that in May 2023, Google removed 70% of my traffic from MexicanRoutes, and in August 2024, suddenly returned it.
And at the same level - 150 per day.
And up until July 15, 2025, Google liked my site, and after July 15, Google suddenly became disappointed in the site and the content.

Do you seriously think this is logical?
As for me, Google noticed my domain in the spamhaus.org list, or found out about it through some other services, and lowered my trust level, limiting traffic to 80 uniques per day.

By the way, Google once de-indexed all the posts from one of my sites.
For six months, nothing was indexed.
During these 6 months most of my posts were stolen and published on another site and they were indexed there.
They are still indexed there.
Six months later, Google returned my posts to the index.
I did not change anything on that site, did not improve or rewrite anything.
Google simply decided to take away the traffic, and six months later decided to return it.

 

Stop worrying about the wrong things. Take my site, for example, that I signed up with on DP some 12 years ago. Here's the traffic I've gotten from Google over the past three months:



Honestly, I don't care about those numbers. They're irrelevant. What matters to me is whether my users get results when they post an ad. Google could send me a million clicks in three months, but if my users aren't seeing traction, it's meaningless.

Here's how many non-indexed pages I currently have:



Why? Because those are expired ads that weren't renewed. Do I care? Not really. It's out of my control. My focus is simple: ensuring my users get what they pay for. That's it.

Your priority should be content. Are you creating content that benefits your users? How does it stack up against your competitors? Forget obsessing over 100+ visits - those numbers don't matter if the content isn't delivering. Commit to posting fresh, valuable content regularly, whether daily or at least weekly. Revisit old posts or articles to see where you can improve. Make your site more interactive - think user engagement. Partner with travelers to share their stories, link to their social media, or feature their posts. Keep building, keep improving, and the rest will follow.

Nothing is guaranteed, but great, useful content is the only way forward. No amount of SEO can compensate for content that fails to deliver value.

 

To be honest, I'm sick of all this.
Whatever I do, everything just gets worse and worse.
3 days ago, Facebook restricted my account, and along with it, all pages with hundreds of shared posts from my sites.
There's no one to appeal to, the account is lost.
When Google will find out the site have disappeared from social networks, it will reduce traffic once again.
What's the point of a site that brings in 5 euros a month?