Everyone's talking about GPT-5, Agents, and AI doing actual tasks now — but under the radar, some pretty big shifts are happening in e-commerce and affiliate marketing too. We’ve been testing a few things in this space, so I thought I’d break down what we’re seeing, what tools are evolving, and how this could play out. Here are 5 key AI trends we're watching right now: AI isn’t just analyzing behavior — it’s influencing it We’re seeing tools that not only recommend products, but adapt in real time based on micro-signals like scroll speed, bounce behavior, and even cursor movement. Creepy? Maybe. Powerful? Absolutely. Cross-selling is getting smarter (and invisible) A/B testing is old news. AI-driven funnels now reshape themselves on the fly based on the visitor. Think: the right product + the right incentive + the right moment — without them even realizing it was personalized. Cashback & retention loops are AI-optimized Offering cashback isn’t new. But tailoring cashback offers based on predicted lifetime value or churn risk? That’s where AI is starting to boost repeat buys by 20%+ in some tests. Affiliates are testing hybrid models Some of us are now experimenting with "AI-driven affiliate layers" — where the traffic hits an AI-first page before being routed to the final offer. Early data suggests higher engagement, lower bounce, and in some cases, better conversions. Browser extensions and chat-based buying experiences are growing What if your next affiliate link came inside a chatbot or browser extension, without ever sending people to a landing page? Yeah… we’re exploring that too.