Is it worth taking a bing ad account from a agency or direct self made accounts perform better - how do i work out what is the difference in coverage if i am paying more via a agency which helps me to operate the same account. here are queries: 1. are agency account worth, because they ask for additional fee? 2. should i trust and prepay them for setup and management of ads? 3. should i use account in my native language and country of targeting? 4. how do i verify which is a good or bad agency? anyone here have any good of bad experiances with agency accounts?