What is Difference in On Page and Off Page SEO?

The main difference between SEO On Page and SEO Off Page is where you make the improvements to rank your site in Google.



SEO On Page refers to everything you can optimize within your own website:



The content (texts, keywords)



Titles and descriptions



URL structure



Loading speed



Correct use of tags (H1, H2, etc.)



Optimized images



Off Page SEO is everything that happens outside your website, and that helps to improve your reputation and authority:



Links that other pages make to yours (backlinks).



Mentions of your brand on other sites



Participation in social networks and forums



External reviews



To sum up:



On Page = what you control on your website



Off Page = what others do or mention about your website.



Both are important to improve your search engine rankings.