Hi Everyone I am stuck. One of my Client is running a travel agency. He provides services like Visa Air ticket tour packages and more. I have created text ads and as well as Call ads in google ads. When i am using words like Visa, Tour, Package Travel to Europe and More my ads are getting disapproved always. It shows me that a government certificate is required and your domain must be linked with the government domain. Some one help me with. Thanks & Regards
Can you share your client's website please?? because i am not using VISA but tour, safari, wildlife, travel etc. for one of my client to run PPC and its going on without any issue. Seems like Google is noticing something else and thats why rejecting your ad campaign.
Do they have a government travel agency license and have that referenced in their Google business account?
I came across a problem like this recently while running an ad campaign. I wouldn't call myself an expert but I did fix it. I would suggest finding keywords that are in the same search intent (think more of what a person actually wants in the end). I noticed certain words in some niches are "blacklisted" I guess so I'm assuming Visa, Tour, Package Travel to Europe, words like these would be way to easy to make money from (I haven't figured out a better reason yet lol) but I assume the same in the niche I was running my ad in. But I did get my ad running by switching my keywords but keeping the same intent. Hope this helps.
It seems like your Google Ads are getting disapproved due to policy restrictions related to the nature of the services you are advertising, particularly in the case of visa services and potentially other travel-related offerings. Google Ads has strict policies to ensure the safety and reliability of the advertisements displayed on their platform.
It must be something that is not fit with Google policies. I can advise you check out ad networks as a Google Ads alternative. They are more permisive and flexible and you get the same results, if not better than Google.
If your client provides legitimate visa or immigration services, they may need to get certified by Google. This involves providing the required documentation from a relevant government body. You can start the certification process by contacting Google Ads Support or through the Business Verification section in Google Ads.
Hi i am Dubai i use to face the same issue most of the time if you are running ads on visa related keywords your Google ads will dissapproved or sometimes your account will also get suspended. So do not use visa keywords in your ads. Keywords like schengen visa, visa services and more. So Don't use this kind of keywords. Thanks
I think you've solved the problem. The text Google uses here when removing the ad posting is not descriptive. And they do this all the time.
Google restricts the promotion of services related to visas, immigration, or travel assistance because they often involve sensitive legal or government-related services.
I’ve been in the same boat with Google Ads! It can be really frustrating when those disapprovals keep popping up. If you’re looking for an alternative, you might want to try MGID. I’ve used it for some of my campaigns, and they have fewer restrictions compared to Google, which could be helpful for your client’s travel services. They offer great targeting options and can help you reach a broader audience without all the red tape. Worth checking out if Google’s giving you trouble!
Sure! Here's the adjusted version of the answer with the link included: Google’s strict with travel-related ads—especially when it comes to visa and immigration services. If you're using keywords like “Visa” or “Travel to Europe,” Google flags it as a regulated industry, which requires official certification and sometimes even a govt affiliation. To fix it: Avoid using restricted terms like “Visa” in headlines or descriptions. Focus on general travel help, like “Plan Your Europe Trip” or “Custom Holiday Packages.” Or, apply for Google’s third-party travel certification if your client qualifies. It’s all about wording—Google’s bots can be picky. Want help rewriting your ads to get approved? Also, if you're into iOS apps and tweaks, check out Scarletioshub for something cool on the side!
Looks like Google is being super picky with their ad policies, especially when it comes to travel stuff like "Visa," "Tour," and "Travel Packages." Here's the deal: you might need to get Google’s third-party certification, especially if you're offering visa services. That basically tells them you're legit to handle those sensitive services. Also, try swapping out those restricted words for something like "Travel Docs Help" or "Custom Travel Itineraries." Make sure your landing pages are crystal clear, with all the right disclaimers and your business info easy to find. If your ads keep getting knocked down, hit up Google Ads support to appeal, or you could try running ads on other platforms like Facebook or Bing Ads. Good luck!
I've also worked with mgid and can confirm that it's really a good alternative when Google Ads is too restrictive. MGID offers more flexibility in campaign settings, and you'll be able to reach your target audience more effectively, especially when it comes to specific services like travel packages or flight tickets.