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Geo-targeting accuracy numbers

Discussion in 'Pay Per Click Advertising' started by SonicReducer, Dec 22, 2006.

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  1. #1
    I dug into my stats and ran a some calculations on the accuracy of 5 PPC networks on a 24 hour period starting Dec 20-Dec 21. All networks were set up to Geo-target the same country (US). Clicks in US versus international clicks were counted to show the accuracy of the PPC engine's Geo-targeting algos. Here are the results:


    [​IMG]

    According to my data Yahoo had the most accurate targeting, just barely. All 3 of the main networks were very close and you can see a pretty large drop off with some 2nd tier networks.
     
    SonicReducer, Dec 22, 2006 IP
    phree_radical likes this.
  2. progress

    progress Guest

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    #2
    Interesting, thanks for posting it. Do you mind me asking what you have monitoring the countries on your end?
     
    progress, Dec 23, 2006 IP
  3. phree_radical

    phree_radical Peon

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    #3
    Great work!! I love research! Rep worthy!
     
    phree_radical, Dec 23, 2006 IP
  4. SonicReducer

    SonicReducer Peon

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    #4
    Its a custom script that parses the logs and checks the IPs again a geo-database.
     
    SonicReducer, Dec 23, 2006 IP
  5. progress

    progress Guest

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    #5
    Sweet, so you'd be pretty confident of the accuracy. Cheers
     
    progress, Dec 23, 2006 IP
  6. Codythebest

    Codythebest Notable Member

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    #6
    I do geo-target with Google some days from my websites and feel that it is not as accurate as it should be. Some days I have more unique visitors from a same little tiny town than NYC. I have some 'no-sense' days....
     
    Codythebest, Dec 23, 2006 IP
  7. phree_radical

    phree_radical Peon

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    #7
    By the way, what service did you use to determine the visitors' actual locations afterward?
     
    phree_radical, Dec 23, 2006 IP
  8. 52shop

    52shop Peon

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    #8
    Interesting, thanks for posting it. Do you mind me asking what you have monitoring the countries on your end?
     
    52shop, Dec 25, 2006 IP
  9. progress

    progress Guest

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    #9
    Um, why did you copy my post?
     
    progress, Dec 25, 2006 IP
  10. phree_radical

    phree_radical Peon

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    #10
    Maybe he doesn't do too well with english :p
     
    phree_radical, Dec 25, 2006 IP
  11. progress

    progress Guest

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    #11
    Yeah I guess not - I see after a little digging, that most of his other posts are exact word for word copies of previous replies in the thread he is replying to.

    What is the point of that? Perhaps "he" is an automated spambot just trying to boost "his" post count before dropping his URL all through DP forums?
     
    progress, Dec 25, 2006 IP
  12. User_Online

    User_Online Active Member

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    #12
    Since every network or program uses a different database for keyword targeting, there are going to be hits and misses when you geo-target and when they geo-target. Just a fact of the net.
     
    User_Online, Dec 26, 2006 IP
  13. softwareprojects

    softwareprojects Active Member

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    #13
    Did you account for "AOL" users?

    AOL users cannot be geo-ip targeted and will always appear to be "outside of region"
     
    softwareprojects, Dec 26, 2006 IP