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Should we start with advertisers or publishers to create an ad platform?

Discussion in 'General Business' started by barbararichards, Jun 28, 2021.

  1. #1
    Hello there,
    I just finished creating my own advertising network to connect website owners looking to monetize their content with advertisers.
    I just realized that there is a big problem (The classic Chicken or Egg) to create the effect of the network on my platform.
    Should we start with the creation of the offer, that is to say the publisher sites who wish to monetize their content or by demand, the advertisers who want to buy traffic?
    Before asking the question here, I looked for emails of other advertising platform founders and I asked the same question but they didn't answer me :D
    So I came here to take your advice, I know that there are some people who have a lot of experience in this field and who may have worked in ad-tech companies.
    If I succeed in my project I will share coupons with all members of the digitalpointforum :D
    Thks.
     
    barbararichards, Jun 28, 2021 IP
  2. NicoleW

    NicoleW Member

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    #2
    Hey)
    I believe you should start publishers as you gonna need to propose something to your future advertisers. but the best option is to hire two affiliate managers who will recruit advertisers and publishers simultaneously
     
    NicoleW, Jun 28, 2021 IP
  3. barbararichards

    barbararichards Member

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    #3
    Thank you Nicole for your answer (I really appreciate your help).
    If I start with the publishers part to create the offer, there will simply be no ads and they will not make money with my platform so they will not reuse my platform.
    If I start with the advertisers I cannot send them visitors because there is no publisher network.
    What I'm looking to find out is how ad networks like Taboola, Exoclick, Outbrain ... created the network effect and how they did in the beginning to match supply and demand ?
     
    barbararichards, Jun 28, 2021 IP
  4. sarahk

    sarahk iTamer Staff

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    #4
    Offer free ads to advertisers for 6 months but pay your publishers.

    I'm surprised your marketing team aren't all over this.
     
    sarahk, Jun 28, 2021 IP
    qwikad.com likes this.
  5. JEET

    JEET Notable Member

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    #5
    You would need at least one high traffic website, either your own or someone elses who agrees to run your ads, your own preferred.
    Then start by getting advertisers.
     
    JEET, Jun 28, 2021 IP
  6. barbararichards

    barbararichards Member

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    #6
    Thank you for the time you took to answer me. I'll try it and if it works I'll keep my promise
     
    barbararichards, Jun 28, 2021 IP
  7. VortexAlpha

    VortexAlpha Member

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    #7
    Would say to start with the publishers first as from them it depends on how willing advertisers will be to join your network. Search for the best possible offers so that later you will be able to give something valuable to advertisers and to be able to provide them more guarantees.
     
    VortexAlpha, Dec 23, 2021 IP
  8. Breslinnet

    Breslinnet Well-Known Member

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    #8
    So… tell us more about this network. I may be an advertiser or I may be a publisher…
     
    Breslinnet, Dec 29, 2021 IP