I recently hired this digital marketing agency Surrey based to do SEO work on our business website. After months of working with them, we did notice a huge improvement in our rankings, reaching top pages that we couldn’t achieve before. But at certain times these ranking fluctuates, though they say this is because of Google updates, especially on algorithms. Since SEO is quite a flexible process, what are the tangible factors that we can consider to know that we are getting valuable results?
Yes, recently Google updated September 2019 broad core algorithm, that's why the ranking maybe fluctuates after the update. Could you please send me the site url to check?..
I think the best way to get know if SEO is valuable for your website is using Google Analytics. You can ask the marketing agency to configure Google Analytics. As result you should see the quantity of users, who where redirected from Google Search and how much money you earned thanks them. Only then you can identify how much you spent to attract users and how much you earned. As result you will see if SEO works for you. In Google Analytics you need to configure targets and e-Commerce.
To check if SEO is working well, you can use the SEO audit tool. An SEO audit tool can help you check out your site's SEO condition such as broken backlinks, duplicate contents, etc.
That's true the rankings does fluctuates due to factors like geo-location, backlinks, authority and much more. In my opinion you should be focusing on leads and sales if you are able to get satisfactory numbers of leads each month with the amount of traffic that they are generating for you. To answer your query, there are a lot of tools available online paid and free both i would recommend SEMRush as I have been using that for a long time and it gives a quite accurate result of where you standing for the respective keyword.
To be honest the data they send in your monthly report should show you the improvement for: most important search phase ranking, organic traffic to the site, leads generated, sales generated and revenue made depending on if that level of data is available. Obviously if they are being honest with their reporting you will always have good months and bad months due to many factors: changes to algorithms, seasonal trends, alterations which simply had a negative effect opposed to the intended positive effect. As long as it's going in the right direction overall and improvements are being made then it simply comes down to if you are happy with your return on investment. If you don't trust their monthly report and want to check up data in it then use Google Analytics and something like SEMRush to ensure what they are saying is actually true.
You can analyze your website for traffic is growing or not But you must be follow google recent update
If I were paying for the services I would expect that data to be provided to me automatically and with regular frequency. If you have to compare what you are seeing and what they are reporting then you are wasting time with them. You could be doing other things than fact-checking the people you are paying - that is why you are paying them to trust them to do the work. At least that is how it should be.
The seo and "organic traffic" will fall in place at some point.. just stay consistent in your social efforts, and the effort of creating new content on your site. Basically don't stop whats already working.. just expand on the effort to increase its effect. Best of luck
If your website's traffic going high and keywords are performing on the top of search engine result pages and getting leads & conversion receiving a lot, it's mean SEO working excellent for your website.
If you are hire the digital marketing agency then it is your expectation is very high. Before higher the DM agency you need feedback from the other customers. Along with you have study what the activities are doing the agency. These activities are properly working or not to study and analyze. review the report they provided to you weekly basis or monthly. With Thanks, Tofarch.
Google Analytics is the best way to analyze your growth level through which one can prepare according to growth level.
You can check by Google analytics and Web Webmaster tools. Please check this tool for a better understanding.
Hey Scott, SEO is not working on a single factor that we all know. Multiple factors play their role for performing an SEO. To check whether the SEO is working for your website, you need to analyze your website with different tools because there is no individual tool that gives you an accurate answer for all the factors.You can go with Google Analytics, semrush and Ahref. First, you should check your traffic, ranking keywords, backlinks, referring domains, etc., so you can get the idea of which factor was working before and which is not right now. I hope that helps!