When hiring a coywriter, should I stick to one writer or hire many at different times?

I have a few linked projects for which I need a copywriter to create the content for (websites, blogs and adverts). However, due to budgeting and uncertainties, I can't really plan very far in advance.

My question is; should I hire one copywriter to cover all aspects or can I hire different writers at different stages of the process? Will the content be very disjointed if it is written by different people with different styles/nuances?

Thanks!

 

Copywriters are the right choice for creating marketing copy. If you're serious about monetizing you should seek the most competent copywriter that you can afford.

If I'm hiring writers to provide content for a website (and to be honest I normally write my own), I want a writer who knows about the subject of the specific piece. A copywriter might not be the right choice for a blog post. If my copywriter of choice isn't versed in the topic I want a writer who is. He doesn't have to be a copywriter. He can be any content writer if he knows that subject.

And if I am selecting a copywriter I want a variety of submissions. The best way to increase your conversions is to constantly search for the copywriter who beats your current control.

 

Thank you for your response! I agree that being a specialist in the topic is more important than having the same 'voice' throughout, I'm just nervous about missing out on consistency and keeping a strong brand identity and voice.

 

If you find the right writer all of your issues will be solved. Together you can find the balance you need at the right price. Talent/experience/training isn't enough, attitude and the perfect vibe that fits your requirements is just as important.

 

I would say hire and stick with one. The longer he/she works with you, the more familiar they get with your business, brand, voice, market, etc. That way, it's easier for you guys to work together as times goes on. If you hire different ones, it's pretty much like starting over, you know?