Ad Extensions Clarification

Hello everyone!

I've reading lately about Adwords (getting certified) and I have a question, what is the difference between a Callout Ad extension and a Structured snippet extension? Based on what I've read they're pretty much the same, is there any difference?

Thanks!

 

Here's a page that explains structured snippets well.

The big difference is really that callouts are meant to show more features and benefits. Not that's how most advertisers use them but that is the intent. Structured snippets are features. In fact, Google will precede your snippets with Features: followed by a list you provide so that's a clue right there. Also, you must categorize them. Take a look at the hotel example. If you have a pool and wifi, those may be good features to show that you wouldn't want in the main ad or not have room for. Of course you could put these in callouts - and many probably do or did before snippets came along - but I figure Google has a reason to provide "categorized callouts" as snippets seem to be.

 

Thank you for the clear explanation, quite useful!