Will the Google AMP policy update hurt my sites?

Hi,

I have read a news from https://searchengineland.com/google-will-require-amp-canonical-pages-match-february-1-2018-286921 which said "Google will require AMP and canonical pages to match as of February 1, 2018". That makes me nervous because all my sites are for desktop software products and made by static html pages. I don't have any AMP pages because I don't think customers want to visit them via mobile devices, due to the products all need to be downloaded to PC...

Will this update hurt SERPs? Any suggestions and opinions?

 

Only if your AMP content does not match your canonical content. The reason for it was to stop people from giving only a teaser and then forcing the person to try to read the content in a desktop format. You don't HAVE to have AMP content, but it may impact your ranking on Google.

If you are using a CMS, such as Jumla or WordPress, then you should be able to find plugins that will make your posts and pages be available in an AMP format. I know that Wordpress does. If you are using some other script for your website, then you might be somewhat screwed.

 

I didn't use any CMS, i wrote the HTML by myself... And like what you said, I don't have AMP pages indeed..