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My favorite copywriting resources

Discussion in 'Copywriting' started by BaskingRock, May 29, 2017.

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  1. #1
    Here are my favorite copywriting resources. Please feel free to add to this because I'm looking for new inspiration all the time. There is obviously some important stuff I missed on here, but I found all of these links to be very valuable to my copywriting career.

    Books

    The Copywriter’s Handbook by Robert Bly

    The AdWeek Copywriting Handbook by Joseph Sugarman

    Breakthrough Advertising by Eugene Schwartz

    The Well-Fed Writer by Peter Bowerman

    The Boron Letters by Gary Halbert

    Made to Stick by Chip and Dan Heath


    Sites

    Copyhackers - copyhackers.com

    Copyblogger - http://www.copyblogger.com/

    John Carlton - http://www.john-carlton.com/

    Robert Bly - http://bly.com/new/index.html

    Content Marketing Institute - http://contentmarketinginstitute.com/

    The Gary Halbert Letter - http://www.thegaryhalbertletter.com/


    Podcasts

    Hotcopy Podcast - http://www.hotcopypodcast.com/

    The Truth About Marketing - https://copychief.com/tam/

    High Income Business Writing - http://b2blauncher.com/podcast/

    Hard to Find Seminars - http://www.hardtofindseminars.com/


    Resources

    Formulas for copywriters - http://www.toolscientists.com/copytool

    Really good email samples - https://reallygoodemails.com/

    Free copywriting worksheets - copyhackers.com/copywriting-worksheets/

    Perry Marshall readability grader - https://www.perrymarshall.com/grade/
     
    BaskingRock, May 29, 2017 IP
  2. Eesha

    Eesha Greenhorn

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    #2
    Thats good reason to copyrighted content from books.I like your advice
     
    Eesha, Aug 18, 2017 IP
  3. JoeSpirit

    JoeSpirit Well-Known Member

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    #3
    American Writer's And Artist's Institute.
    The Copywriter's Round Table - John Forde
    Magic Words - Ted Nicholas
    My Life In Advertising/Scientific Advertising - Claude Hopkins
    How To Tell A Story - Rubie and Provost. Not really a copywriting book but helpful.
    Influence - Robert Cialdini
    Most anything by Michael Masterson
    Advertising Magic - Brian Kieth Voiles
     
    JoeSpirit, Aug 19, 2017 IP
  4. TextBullet

    TextBullet Greenhorn

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    #4
    Great list. I'm a huge fan of most of the resources mentioned. Especially Copyblogger! Here are 29 more resources. Maybe we'll help launch someone else's copywriting career! :)

    1. The 7-Point Checklist for Powerful Landing Page Copy
    2. Declaring War on Bland
    3. The 87-Point Sales Page Checklist
    4. Customer Focus Calculator
    5. CMI Blog
    6. Infographic: How People Read Online
    7. The Definitive Guide to Copywriting
    8. 101 Copywriting Dos and Don’ts
    9. Metaphorically Speaking
    10. The Promise and Permission of Hyperlinks
    11. Personality 101: Who Are They?
    12. 3 Steps to Finding Your True Writing Voice
    13. How to Improve the Clarity of Your Writing
    14. The Carlin Ad-Speak Calculator
    15. Headline Cheatsheet
    16. Do Your Readers Secretly Think You’re a Liar?
    17. Think Like a Copywriter
    18. The eBook eBook
    19. 13 Copywriting Mistakes to Avoid
    20. ABC Copywriting
    21. 20 Websites With Carefully Crafted and Convincing Copy
    22. The 6+1 Model for Effective Copywriting
    23. Copywriting 101
    24. Copywriters Roundtable
    25. Bencinvenga’s Bullets
    26. The RANT
    27. The Copywriter’s Crucible
    28. Grammar Girl

    I hope this was useful. Best of luck!
     
    TextBullet, Sep 5, 2017 IP
  5. dabbu347

    dabbu347 Well-Known Member

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    #5
    Ezinearticles dot com is huge collection of articles you will need for copy writing :)
     
    dabbu347, Sep 7, 2017 IP
  6. wilhem

    wilhem Peon

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    #6
    Thanks for the valuable tips!
     
    wilhem, Feb 25, 2018 IP
  7. MouseInHouse

    MouseInHouse Greenhorn

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    #7
    Great lists! Thanks.
    Now I need another life to examine all of them...
     
    MouseInHouse, Mar 28, 2018 IP
  8. Igor M

    Igor M Peon

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    #8
    The Copywriting Bible by Josh Fechter
     
    Igor M, Aug 20, 2018 IP
  9. mikeAff

    mikeAff Peon

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    #9
    Copywriting is very important in business well thanks
     
    mikeAff, Sep 27, 2018 IP
  10. joseph350

    joseph350 Active Member

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    #10
    For informative copywriting resources, you can also check out the following websites:

    http://rachelaaron.net/

    https://stevenpressfield.com

    https://www.lifehack.org

    http://www.scientific-advertising.co.uk/
     
    joseph350, Oct 5, 2018 IP
  11. mich86

    mich86 Peon

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    #11
    Great list! But it's very theoretical. I'm а practician, only.
     
    mich86, Dec 18, 2018 IP
    Spoiltdiva likes this.
  12. Spoiltdiva

    Spoiltdiva Acclaimed Member

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    #12
    Good post, these lists are fundamentally useless. What works is being able to write well and to be able to interact with your clients in such a way that they will refer you to others.
     
    Spoiltdiva, Dec 18, 2018 IP
  13. JoeSpirit

    JoeSpirit Well-Known Member

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    #13
    Which makes items on a list actually useful when they teach you how to write well and interact with others as the subjects pertain to copywriting.
     
    JoeSpirit, Dec 19, 2018 IP
  14. frank105311499

    frank105311499 Peon

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    #14
    Good lists! Thanks for sharing. I will check it out.
     
    frank105311499, Jun 12, 2019 IP
  15. Ayoub benali01

    Ayoub benali01 Active Member

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    #15
    The Copywriter’s Handbook by Robert Bly is a good book to start with!
     
    Ayoub benali01, Jul 23, 2020 IP
  16. Eva Mente

    Eva Mente Peon

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    #16
    I would say that transcription is also helping copywriters to create content. For example, they can use audio to text converter in order to save time and make the work more efficient.
     
    Eva Mente, Jul 31, 2020 IP
  17. ozhef

    ozhef Well-Known Member

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    #17
    ozhef, Aug 10, 2020 IP
  18. Wasiu Okunola

    Wasiu Okunola Member

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    #18
    Great resources .

    Kopywritingkourse com
     
    Wasiu Okunola, Aug 11, 2020 IP
  19. rameshbashyam

    rameshbashyam Peon

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    #19
    Wow. I searched all over Google. Here all the wonderful guys have given it. Thanks.
     
    rameshbashyam, Sep 13, 2020 IP
  20. rameshbashyam

    rameshbashyam Peon

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    #20
     
    rameshbashyam, Sep 13, 2020 IP
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