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How to Market Different Types of Information Products

Discussion in 'General Marketing' started by Best Seller, Feb 16, 2017.

  1. #1
    When it comes to information products, ebooks (e.g. .PDFs, .MOBIs, .EPUBs) aren't the only option for Internet marketers. You can also offer book trailers in the form of movies/videos (e.g. .MP4s), audiobooks (e.g. .MP3s), paperbacks, or hardcovers to your prospective customers. So, don't limit yourself to one format over another. Each one has its own advantages.

    If you want to make the sale, then the key is to understand and effectively exploit the unique characteristics of each different format. I use the following examples in one of my recent books titled Successful Selling Tips for Introverted Authors, and I'll share some partial excerpts here with you:
    1. To sell an audiobook (or video, for that matter), your elevator pitch might sound something like this:

      Whether you’re listening at work, during a jog, on a plane, or in the car, you’ll enjoy this inspirational novella so much more with its studio narrated voice-overs and professional music scoring that allows you to truly feel the experience and emotion of the story The Path Less Worn. Download this audiobook now so you have it ready when the inspiration hits. You’ll be so glad you did.
      .
    2. To sell an ebook, your elevator pitch might look something like this:

      When only a choice dessert made from the finest ingredients will do, you need The Cheesecake Doctrine. Now a wide variety of cheesecake recipes from all around the world are quickly searchable and at your fingertips, on every digital device from your smartphone to your tablet or computer desktop, in this easy-to-use .EPUB cookbook. Extraordinary delights await you from chocolate cheesecake and unbaked cherry cheesecake to an appealing variety of gluten-free treats.
      .
    3. To sell the virtues of a paperback book, you might say:

      Why spend $25+ per hair style at a salon when Quick and Easy Hairstyling Tips for Teens offers several convenient do-it-yourself hairstyles at home for only $8.99 altogether? Patchy Internet service? No worries! Now you can have access to dozens of affordable, quick, and easy hairstyles for teens, with clear step-by-step instructions on the left and matching how-to diagrams on the right, when you prop this paperback up in front of your mirror.
      .
    4. To convince someone to buy your rather pricey (in comparison to other books) limited-edition hardcover children's book, you might tell them:

      Your family is priceless to you. All your children are your greatest treasures. Gift your adopted child with a meaningful and tangible reminder of your lifelong bond in this author-signed, limited edition, collectable children’s book about adoption, A Family for Bailey. Order one while supplies last. It is a keepsake you and your child will cherish forever.
    Do you see? Each information product has its own strengths and merits, and you can use them all together to grow your online business. Cast a wider net, and you might just catch more fish!
     
    Last edited: Feb 16, 2017
    Best Seller, Feb 16, 2017 IP
  2. robinymym

    robinymym Active Member

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    #2
    Wow! Really pleased to see such a post :)
     
    robinymym, Feb 19, 2017 IP
    Best Seller likes this.
  3. Best Seller

    Best Seller Active Member

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    #3
    I'm glad to hear that. Please feel free to share it with others via social media or whatever other means.
     
    Best Seller, Feb 19, 2017 IP
    robinymym likes this.