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What are Impressions in Digital Marketing?

Discussion in 'General Marketing' started by Bhawesh Bhatta, Dec 26, 2016.

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  1. #1
    Can someone clarify what does this mean?
     
    Bhawesh Bhatta, Dec 26, 2016 IP
  2. dcristo

    dcristo Illustrious Member

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    #2
    An impression is the single display of a particular ad.
     
    dcristo, Dec 27, 2016 IP
  3. ulterios

    ulterios Well-Known Member

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    #3
    Basically any time an ad is fetched (from the server/etc.) and displayed to a visitor or on a web page that is counted as an impression. The more impressions then the more times that particular advertisement/image/etc. was displayed on a web page.
     
    ulterios, Dec 27, 2016 IP
  4. unlimitedoptions4us

    unlimitedoptions4us Greenhorn

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    #4
    Hi:

    An impression is when your advertisement is shown to a prospective customer. Each time your advertisement is loaded on someones website, forum, or wherever you are advertising this is considered a impression. It doesn't matter if the person clicks on your ad or not. They saw it or it at least was presented for them to see. Each time your advertiser sends out your ad and it reaches the site it's an impression.

    Good Luck,

    Dan
     
    unlimitedoptions4us, Feb 7, 2017 IP
  5. Dana C. Beck

    Dana C. Beck Active Member

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    #5
    As everyone on this thread has described in one form or another, an impression is simply the appearance of your advertisement on any one of websites, blog sites, product review sites and so on. Some traffic generation vendors will charge you for the number of impressions (appearances) your advertisement receives. But a lot of good information here in the assorted posts above!
     
    Dana C. Beck, Feb 8, 2017 IP
  6. robinymym

    robinymym Active Member

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    #6
    Impression, sometimes called a view or an ad view, is a term that refers to the point in which an ad is viewed once by a visitor, or displayed once on a web page. The number of impressions of a particular advertisement is determined by the number of times the particular page is located and loaded.
     
    robinymym, Feb 8, 2017 IP