100 bounce rate for relevant keywords ...don't know whats wrong ?

Hello !!!

I have recently created a google adwords campaign for my website painex.org. I have been spending 200-300Rs daily on google adwords but not getting any conversion. Please see the attached image.

I have tried following things..
1. I have checked website speed on desktop and mobile..its 2secs and score is 70+
2. Keywords for which i am getting paid clicks are all relevant
3. I don't think my competitor is clicking on my google ads...even checked IP addresses of the visitors (not confirm though)

Please can you guys help me ? ...

Thanks
Nehal Mulki

 

i think that you don't use internal link properly. if you want to reduce bounce rate you have to use internal link properly with your relevant pages. and also you have give a good and informative article on your page.

 

Make a landing page with a quick contact option. And try the campaign with this.

 

A 100% bounce rate does not necessarily mean a poor site experience. It can also mean -

• Improper GA code implementation
• A one-page site/landing-page

In the report that you have shared, you either have 100% or 0% as the bounce rate. It may be caused by the wrong implementation of the code itself. Do check it.

Secondly, if you are using a one-page landing page, the bounce rate is bound to be higher. If a user converts and is navigated to a different page, it's fine, else your bounce rate is 100%.

If the second option applies to you, keep an eye on the average number of seconds users spend on your pages. It should give you a hint about engagement. You can also set up tracking to count page scroll or button clicks as interactions. Ideally, these activities as well are interactions but are ignored in default GA setup.

Thanks
Ratan Jha

 

There are many factors which you need to work on to lower your bounce rate. I gone through the site, your contact information needed little tweak, another thing your content for which I think your users are not relate themselves. So work on that. It's hard to give correction measures without going through adwords account. Use expanded ads.

 

The bounce rate isn't always a problem. If you are advertising a one page site or, like me, its a review of a product and it links to an affiliate offer. Although with your site it does not seem like that would happen. You are going to need to work on your landing page, one thing I noticed is that the call to action (book appointment) button does not stand out. Maybe you should try a different colour or a different button altogether. The only way you are going to find out what works is through a lot of testing.

 

Actually there are several factors which we need to look on to lower the bounce rate. What match type you are using for your using? Can you please try Phrase match keywords and also check the search query report as well and try to add the irrelevant terms into the negative list, so we should get clicks only on relevant keywords.