i have gone through this point which is Inexplicable for me that what is difference between advertiser and publisher, ?
Advertiser -Advertise a product through advertisement. Make money by Return on investment, -the one that matters is conversion rates etc. Basically make money by selling the advertised product. Publisher - Publish advertiser's advertisement. Make money by publishing the advertisement, get paid by the advertiser or a third company etc.
u mean publisher is advertiser of one who advertises, publisher has sources to do advertise and publish something and use it to advertise something return of payment
Advertisers are the people who own the products or they're just a mere resellers who hope that the products he's hawking would be endorse by the publishers particularly the website, online shop, forum and blog owners who are after also of the commission they'll get in return of promoting the advertiser's wares which results to actual sales.
Advertisers - they go to AdWords and start a campaign to promote/advertise some product! They win when they sell their product (or affiliate product) Publishers - they go to AdSense, get some ads (java code in this case) and put it on their site. They win when someone click on their ads (or impressions etc.) P.S. I use AdWords and AdSense just to make it simple!
Advertiser - They are the one who server ads on advertising network such as adwords,adbrite,cpxinteractive....... Publisher - They are the one who serve the advertiser ads on their website,blog,personal webpage.......
Advertiser - Buy advertising space text banner Publisher - Put advertising space text banner at their website
ADVERTISER An advertiser, also known as a merchant or retailer, is a Web site or company that sells a product or service online, accepts payments and fulfills orders. Advertisers work with publishers to promote products and services in exchange for a commission on leads or sales through a variety of methods. PUBLISHER A publisher, also known as an affiliate or reseller is an independent party that promotes products and services of an advertiser in exchange for a commission on leads or sales. A publisher displays ads, text links, or product links on its Web site, in e-mail campaigns, or in search listings and is paid a commission by the respective advertiser when a visitor takes a specific action such as filling out a form, making a purchase or subscribing to a service.
Advertiser - your sites advertising on other sites so you are advertiser Publisher - other sites advertising on your sites so you are publisher
Advertiser is the one who has a product or service and he wants to sell it through a medium. Publisher is one who takes the product or services from advertiser tries it to sell it via blog, website or any other medium. For Example: Cadbury is an advertiser because it has the product. TV is a publisher as it is showing their product.
Lats take cpa networks as example : the man who offer you the offer its called advertiser and you as a person who promote his offers you are called publisher
Advertisers buy traffic to promote something(blogs,sites,cpa offers..etc) and publishers use ads from a ad network to monetize traffic.
You probably got those terms from an advertising provider site. Both advertiser and publisher type of users are the clients of the advertising provider site. But an advertiser and publisher have different needs and purpose to join such website. The advertisers are those individuals or businesses or companies those want to spend money to buy advertising campaigns from the advertising provider. Meanwhile, the publishers are those who are willing to partner with the advertising provider to publish the advertisers' ads on their sites.
Using a blog as an example makes it easier for me to understand. In terms of a blog, the blogger who is posting/publishing the articles is the publisher (owner of the blog). The people who are paying to advertise on the blog with banners, are the advertisers.
An advertiser is the entity/company paying for placing a commercial in the press to enhance or sell something, usually his/her service or product while a publisher is the founder or designer of press content, literary works, songs to be absorbed by the public in the form of a book, paper, journal, songs dvd etc. Normally, an advertiser directly or ultimately contracts the publisher to enhance his/her services or products in the latter’s paper, journal etc.