I need your advice on my next move. Marketing wise.

I have been working on my website for the past 2 years, since 2015 January. And I haven't had a lot of success marketing wise. For marketing, the only thing I did was SEO. I spent a lot of money on SEO. I hired a lot of people over the course of the past 2 years. But I did not have any success or luck regarding this matter.

I have been reading a lot of SEO articles too. I learned a lot but it's just too late to save the website now, or is it, I don't know.

Currently I am on a cross road. I have the option to continue working on SEO and have a bit of faith on the website. Or I could utilize my money in another way, social media advertising, specifically Facebook.

At the moment it cost me $500.00 USD per month for SEO. But now, after not having good results with SEO, I am thinking of getting more fans for my Facebook page. I want to continuously get more fans on a monthly basis. But I haven't done that before, it's kinda new to me.

Now I got only ~3500 fans on my page. I am thinking of getting ~2000 every month for the next year. I want to reach more than 20,000 fans. But I don't know if it is worth the money. That's $500.00 every month.

What do you guys think? Should I continue doing SEO? Or should I start a social media campaign?

Farris

 

Hi Farris, I'm not an expert on SEO, but $500 a month sounds very expensive. I don't pay anything for SEO. I don't know what your website is about. But it might be better just adding more content to your site, contacting people on social media and running a few ads.

 

What type of website is it -- industry/business?

 

Funny pictures website. So entertainment

 

I would be curious to see what all comes with the "seo package" you are paying for. In regards to your question if you should venture into social media ----- the answer is YES! Social media marketing (used correctly) will not only drive more traffic to your site, but will help your site perform better organically in Search Engine Results.

Question --- When you say you're paying for SEO -- what exactly do you mean? Someone entering keywords on your site? Google AdWords? Content Curation?

 

I hired someone to build links. That's it. And thank you for your advice. But how can use social media correctly? I am interested in using Facebook and Pinterest.

 

I would definitely do facebook if its a funny picture site, twitter too. people love funny pictures on social media sites.

 

Hi Farris Fahad,
In marketing 3 words are important. "What", "Why" and "When". I had a wallpaper blog. This blog had much traffic but earning was less from google adsense. I can assist you regarding making money from this website/blog if you need.
For marketing tips I want to refer Neil Patel: http://neilpatel.com/

 

I know Neil Patel. He is good. But what do you mean by What, Why, and When? Does it have to do anything with SEO or SMM?

 

500$/month for what purpose? I hope you mean link building and off site optimization rather than onsite. That sounds quite expensive to me too. You ca redirect a bit of that money to advertising, if it is entertainment website it is essential to have good social media presence, especially if it is picture driven, target FB and IN. It might pan out but depends on what you want to get out of it. Sometimes you need to put in hours and hours and days and weeks and ... also have a clear idea of what monetizint techniques you wanna use. Test and try different tools and see which one works. Good luck

 

From everything that I am learning more recently SEO is not that important anymore. The more social involvement you do and the more content you post the more you will be found. Take a look at fiverr.com and see what services you can find for way less to get the job done. I had my websites cleaned up for $6. A service that would cost $100s if I signed up for a company.

 

Hi Farris: $500/month is a substantial budget.
You can create a few YOUTUBE videos for free and link them back to your site. But that leaves you with SEO again. It's free SEO if you target the correct key words. That's the beginning of a free traffic strategy.
You can also run FaceBook ads. You either need to know what you are doing or hire someone or you will waste money.
Even if all you did was run FB ads you will probably get more traffic than just SEO on google.

Good luck,

Dan

 

Social Media Marketing is the key. But you have to invest on social campaigns such as facebook. Also youtube with animations is a very good choise

 

Creating the right ads on facebook and investing in that spend is far greater than any SEO spend these days. Instagram is another one. Use the right hashtags and there is a software that you can utilize to get your pictures seen and liked more often.

 

Thank you guys for your advice. I have read all of the replies. I am considering Facebook. But I don't know how to get a low cost per like. Do you have any ideas?

 

Try these free tutorials:

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I tried doing similar stuff years ago and managed to bring down my Facebook ads' cost to quite low.

 

Thanks

 

Just test it. Set a low budget for your ad, and use their variation tool to test a couple versions of it over a period of a couple of weeks so you can really drill down to see which one works best. It's trial and error, because it will be a different result for every ad and every industry. When I do Facebook PPC, I always let them recommend the rate. It always ends up being a lot lower than the original bid over time.

Not sure if that helps too much, but I hope it helps a little. Good luck with your business.

 

Seriously, you REALLY SHOULD use that budget on social medias regarding the kind of site you have.
The goal is to get viral, then it's a piece of cake.

By views/likes/shares etc... on various social medias. Forget about SEOs! At least for this project!

 

SEO is pretty much dead, so don't waste too much time on that. Just do what is recommended SEO-wise (see here) and move on. Social media traffic (even the paid one) is not hugely targeted. It may work for some things, but for the most part it can be a TOTAL waste of money. Why not use that budget on AdWords? If done right you can get more conversions with less money spent.