Sorry about the late announcement. After much discussion, we've decided to go with the submission made by @puttu. Please send me a PM with your PayPal address and the raw file for the rightmost design, and I'll flick $30 your way. If you're open to making some modifications to this design, we're also willing to discuss this with you, for additional payment. We really appreciate the response this contest received, and did not find this to be an easy decision. Thank you all for your entries.
Just saw this on facebook associated with the Gull Athlete awards in NZ. I'm not sure what the brand is because I'm not a hip 21yo but linked to cycling and scarily close to your original suggestion.