How can I optimize my facebook page?

https://www.facebook.com/DepositphotosClub/

The traffic has always been minimal. I try adding a link a couple of times each week just to put something fresh on the page, but aside from posting links to other relevant sites or info.

What else can I do on facebook itself to increase viewership, please?

 

First of all you have to know that what your audience wants to see more on your page. Now a days videos are great tool to attract and engage the audience. Anything which you post on your page it should be relevant, attractive and engaging.

 

use these tips
1. Choose the right name
2. Custom your vanity URL
3. Fill out your profile
4. Pay special attention to the “About us” section
5. Sprinkle your business page with keywords strategically
6. Include the phone number and address in your Facebook page
[B]7. Optimize Facebook updates[/B]

 

Backlink to your fan page on existing channels
The more inbound links to your page, the more authoritative your page is according to Google, and you will be ranked higher. That is why it is very important to bloggers when they have their content linked to from other websites, blogs, etc.
This same principle applies to your Facebook fan page. So, where it is appropriate, include a link to your fan page from your other digital channels, like your website, blog, and Twitter profile.

 

First you have to find out the type of crowd you want to target.Describe what you want to share with the people in the about us section.Special attention to be given to this .The keywords you choose should be more strategical and explanatory .