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Operational mechanisms of search engines

Discussion in 'Search Engine Optimization' started by Micheal Ng, Aug 24, 2016.

  1. #1
    A first basic facts you need to know that the Google search engine is not human. Therefore, there will be differences between humans and search engines in assessing the content of a web page. Unlike humans, search engines content oriented. Although search engines are equipped with very modern technology but it still was not smart enough to be able to feel the beauty of a design, enjoying the sound or see the movement of a video dirty. So when the search engines crawl the site it looks at the specific text to try to understand this site is trying to say about the matter.

    Search engines have three major parts:

    Data collection unit

    Crawl parts or also known as Google Spider Friendly, google bot or spider. A simple way you can understand that this is a process that Google Spider will go from one page to another in order to explore the content and links of your site. This is a process that Google Spider is trying to find new sites and updates added to the Google index. Therefore, Google bot can be seen as a program of data collection and discover new web pages, change the existing site and tracing the links do not exist, this data is used used to update the Google index.

    Parts index

    This is the process of building a database of keywords, phrases, websites and pages related to a specific field.

    Computational processing department of neurosurgery

    This is the calculation process Google to provide search results to users. According to statistics, Google uses more than 200 factors to rank web pages. These factors have different importance, however one of the most important factors for ranking that is based on quality of content and quality of links to your website.
    Google's operating mechanism Spider

    - First Google Spider will get a list of servers and popular sites. Then it will begin searching for any one site, it indexed keywords on the page and follow the links (links) found within this site.

    - When Spider review sites (in HTML format), it noted: The words within the site & find where it's from.
    For example: The word appears in the title tag, tags describe .... it says this is an important part related to the user's search later.

    So Google it for each website will have many ways to index the index, listed the main keywords. But how does Google use will be trying to make the system go faster search so that users can search more efficiently, or both.

    - Then Google will build the index
    Construction index will enable the information to be found quickly. After finding information on the web, Google Spider are fully realized that finding information on the website is a process that never ends ... because the webmaster ever-changing information, updating information on the website and that means that Spider will always have to perform the task of data collection.

    I can take the example 1 the following way: Suppose your website as the tourism industry ... it will save on your website indexed on tourism ... If you do the music site, it will save only items on the web you into the music industry.

    Handling and calculations:
    - After indexing Google processes, calculations and encryption to store information in a database. And when a search query, the system will return results that contain useful content corresponding to the search query of the user.

    Understanding Google's search mechanism will enable SEOer more skills to be able to optimize a Google-friendly website aims to give the site a higher ranking.

    The difference between search engines

    Although the basic principles of operation of all search engines are the same, minor differences between them lead to major changes in the relevant results. For the various search engines, different factors are important. There are times, when SEO experts joked that the algorithm of Bing is intentionally made only for the purpose as opposed to those of Google.

    There are many examples of the differences between the search engines. For instance, for Yahoo! and Bing, the keywords on the page factors of prime importance, while for Google, the links and the content is very important. Also there is a huge difference between the search engine that is capable of indexing, Yahoo or Bing for you will need a lot of time for a website to be indexed in search results, however for a few hours you just Google. This demonstrates the ability of Google up many times faster than Yahoo and other tools.
     
    Micheal Ng, Aug 24, 2016 IP
  2. sarahk

    sarahk iTamer Staff

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    #2
    You know this is an internet marketing forum, right?
    Working with (and against) search engines is what we do.
     
    sarahk, Aug 24, 2016 IP