HELP WITH QUALITY SCORE??

who can aid in knowing how to get adword quality score up from average??? lmk

 

In principle, it's fairly simple: you need to get more people to click your ads. Doesn't mean that's an easy thing to do for most people. But that's the short of it: your QS is a relative measure of your click rate against those using that same keyword.

 

wow" not fair at all" meaning more u pay the higher the quality score is" hmmmm ' in other words if i pick a higher cost per click key word like gourmet coffee the cost is like $4.56 per click" presumably if i i go with an longtail keyword like gourmet healthy coffee online" i could get cheaper rate...

 

No, you don't pay more if your QS is higher. In fact, you pay less. That's the incentive for a higher QS.

You are looking at things a bit wrong. Your keyword "gourmet healthy coffee online" is not going to necessarily get a cheaper rate than "gourmet coffee". First, that doesn't seem like the type of keyword that many people would use so you get a much lower search volume. Second, that keyword is still competing with gourmet coffee. Keywords don't like in a bubble. Even if your longer tailed keyword is searched a reasonable number of times, that doesn't exclude those bidding just on "gourmet coffee". You are still competing with them, in this case those using the broad match. So that doesn't make the keyword cheaper, given the same ad and thus same quality.

 

I see now Lucid M. thats educational " good answer" and knowing this can help improve ctr right?

 

heres ad copy" below" when trying to ad kewords in the ad copy" i keep running out of charactors" meaning is their a trick to writing longer ads in adwords???
Ganoderma Coffee‎
Ad chineseherbsdirect.com /‎rating for chineseherbsdirect.com
Ganoderma Coffee On Sale. 20-50% Savings. Fast Shipping.
Easy Online Ordering · Friendly Customer Support · Speedy Delivery · Satisfaction Guaranteed

• Source Naturals
• Dr. Shen's
• Great Wall
• Planetary Formulas

 

It helps to understand how things work. It prevents you from making false assumptions as you did. But that doesn't mean you'll improve your campaign. That's a totally different issue.

You have 25 characters for an ad's headline. Google will sometimes tack the first description line to the headline and effectively create a longer one. You can't control when that happens but the "trick" is that your first description line needs to end with a punctuation. Note that if Google fully implements a test they are doing right now of a 30-character headline and one 80-character description line, that may all go out the window as early as the end of this year.

 

how about a sample text" can you display one?

 

It's not complicated. Just put a period at the end of the first description line.

 

Your keywords, ads and landing page relevancy plus a good user experience would definitely improves your quality score.

 

is landing page relevancy big part for conversions?

 

landing page relevancy is the big role play for your conversion

 

Wat happens if I cant rectify my LP? Is there any other factors affecting on it? tks

 

not getting??