Hello friends i want to know How would you discover what search engine keywords are used to find our site?
Better do keyword research. There are many keyword tools available. that will help you to make best keywords for your site.
So is everyone else... I doubt you will truly outrank anyone if all of you guys are going to the same poor quality source for your keyword research... Their keyword planner is for advertisers using adwords.... You are on platformA, but you are using keywords that were designed for platformB, does that make sense...? In the end, your keyword research may not be that accurate... and you are competing with everyone else that does the same keyword research using the planner as the planner does not do deep analysis.... go hire that writer for $1/100 also....
I always use the google keyword planner..it is very reliable and free and it also very easy to access..