Hi all Out of curiosity for myself, I'd love to know that when you are reporting on websites using GA what sort of things you focus on to make recommendations. This comes from myself wanting to improve the structure of the audits and SEO reports I produce for the businesses I work with.
Visits Page Views Outside Referrers Visits by channel Visits by city Browser Mobile Performance Hours & Days - (blog post schedule recommendations) Traffic Acquisition from social media etc etc etc
Bounce rate and CTR are important too. If you have a high bounce rate then there may be a UX issue you could suggest. If you have poor CTR, then you may want to suggest re-writing meta descriptions and maybe even titles.
Depends on what type of website you have. If its E-commerce you look completely different metrics compared to a content generating website. For E-commerce website, you look for how traffic is coming & dropping off, user behaviour, customer funnel etc For content generation website you look for referral traffic & top landing pages. Not only reporting, analysing why its happening is also important.