Why is Facebook good for Marketing?

Facebook has been around for over a decade now and is the most used social media platform to this day. This huge and diverse audience makes it a great playground for marketers who are looking to drive traffic to their website or affiliate offers. In recent years Facebook has been experiencing a trend of older users joining the platform, raising the average user age significantly. This is generally beneficial to us as marketers because older generations have more disposable income and are less sophisticated when it comes to technology. This means that often they are easier to sell to.
While Twitter is also a huge social platform is doesn’t have the same group and page system that Facebook has. These groups are amazing from a marketing perspective because your target audience is making is super obvious that they are affiliated with a certain product or activity. Marketers of the past had to try and guess their audience; we have the luxury of them tagging themselves with certain labels to allow us to market to them.
Facebook also has a very intuitive ad system. Compared to platforms like AdWords, Facebooks Ad center is extremely easy to use and friendly to beginners. Just as groups and pages outline niches, Facebooks ad system allows you to segment audiences and focus in on the exact kind of person who is likely to want your product or system. This is great for marketing because it increases our efficiency substantially, by reducing the money we waste on people who simply won’t be interested in our offering.
The large amount of information that each Facebook user puts online is something that we as marketers should be making use of. Each piece of information tells us something more about our customers and allows us to build up a clear image of our most common and ideal customers. This means that we can then adapt our offering to them and improve our conversion rate.
With more and more people joining Facebook each day it’s not surprising that marketers are keeping Facebook at the top of their priority list when it comes to social media. While newer platforms like Twitter and Pinterest offer a completely different connection with your audience, the vast amount of information that Facebook users upload is unparalleled. Facebook will be one of the best marketing platforms for many years to come, so if you haven’t got your Facebook game down yet then you better start now.

 

Well saying, Facebook is good for big businesses and artist . but for a small business Facebook campaign i think very expensive for example a new business person who have very small business and he want to promote his business through facebook advertisement. Is campaign option best for him? If a person has uk base business or australia then likes uk and australia very expensive. so what strategy should he follow? He should join groups relevant , drop his link in pages , etc .

 

Or you can use your Facebook business page to target market other pages with"Like"! Then start to making valuable comments on them pages, people will take notice and eventually visit your business page.

 

facebook is designed for big businesses and artist. but for a small company Facebook campaign i think extremely expensive for example a new business person who have very small business and he want to promote his business through zynga advertisement. Is campaign option greatest for him? If a person has great britain base business or australia after that likes uk and australia extremely expensive

 

Facebook campaign is expensive! If you don't have the budget for it!

 

because facebook a large database that you can do targetting audience for your marketing

 

Yep, I have the same opinion

 

And what about LinkedIn? This network seems to be suitable for promotion of small business.

 

Facebook is the most famous and most visit web page in the world. It is the best way for internet marketing. I think facebook is on second place in the world, it is reason that facebook is good way for marketing everywhere in the world.

 

Because facebook can drive lot's of traffic for website/blog.

 

Facebook like any other platform is a potential for all businesses, but not all type of niches.
For online businesses, taking advantage of a social media for marketing purposes is a good move because almost all people around the world are into it.

 

Facebook is good for everybody because everyone have account here and spend hours surfing the news feed.

 

I have same point of view.