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What is enhanced campaign?

Discussion in 'Google AdWords' started by prasanth123, Mar 11, 2015.

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  1. #1
    What is enhanced campaign?
     
    prasanth123, Mar 11, 2015 IP
  2. Fer0

    Fer0 Active Member

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    #2
    With enhanced campaign selected, you get advanced options which you can select.
    Scheduling, frequency of showing ads, experiment (A/B testing), etc.
     
    Fer0, Mar 12, 2015 IP
  3. Rajesh Maguluri

    Rajesh Maguluri Greenhorn

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    #3
    Now all the campaigns are enhanced campaigns

    Differences are that with Enhanced campaigns :

    *There is not an option any more to target tablets as separate device. Computers and Tablets are together as one device option.
    * You can set bid adjustments Ad scheduling, location and mobile devices on campaign level
    * you can set bid adjustments for mobile devices on adgroup level
    * You can use on AdGroup level and use ad scheduling and start and end-dates, and set device preference mobile for :
    - Call extension
    With upgraded call extensions, your call extension can appear on all devices. Legacy call extensions show your call extension only when the ad appears on mobile devices unless you choose to use Google forwarding numbers. Can target the display Network for mobile phones.
    - Sitelinks
    - App extensions
    - offers (no device preference here)

    Thank you,
    Rajesh Maguluri
     
    Rajesh Maguluri, Mar 13, 2015 IP
  4. LinnieMoneyMaker

    LinnieMoneyMaker Greenhorn

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    #4
    Enhanced Campaigns for AdWords is advertisement framework, that is particularly imperative for wiping out mobile offering alternatives. It is declared in February 2013.
     
    LinnieMoneyMaker, May 27, 2015 IP