1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Lower the CTR , Lower the eCPM ??

Discussion in 'AdSense' started by prithiv, Jan 29, 2015.

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  1. #1
    This may sound silly :( i am new to Adsense, Does lower the CTR means Lower the Cpm ? :oops:
     
    prithiv, Jan 29, 2015 IP
  2. royalstar_23

    royalstar_23 Well-Known Member

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    #2
    CPM (Cost per Thousand)
    The most basic tool is CPM, cost per thousand of impressions, or how much it costs to have an ad published a thousand times on the Internet, and seen by users.

    • CPM = what you pay to have your ad appear a thousand times
    CPC (Cost per Click)
    This is currently the most common tool; the product owner pays the website or host every time someone clicks on an advertisement banner.
    The cost per click is defined according to keywords and success rate. A keyword is used for a search; its rate is assessed according to its success. For example, the keyword «real estate» will be more expensive than «opossum.»

    • CPC = what you pay to get a click on your ad
    So, if your CTR is low it means you are getting the traffic but less amount of users are clicking on ur ads, And if your CPM is hight it means the advertiser is paying you this much for that particular click..
     
    royalstar_23, Jan 29, 2015 IP
  3. lifeplayer

    lifeplayer Notable Member

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    #3
    Not really, the CPM can be higher although the CTR drop if your CPC is increase
     
    lifeplayer, Feb 27, 2015 IP
  4. Jake The Competition Man

    Jake The Competition Man Active Member

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    #4
    in any case, low numbers are signs that your're not getting enough traffic, so there's a relation between the stats and it's the traffic.
     
    Jake The Competition Man, Feb 27, 2015 IP
  5. peepin2me

    peepin2me Well-Known Member

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    #5
    Assuming the CPC remains the same, yes, lower the CTR, lower the CPM
     
    peepin2me, Feb 27, 2015 IP