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Is the BBB really reliable?

Discussion in 'General Marketing' started by Luke Sorensen, Jan 22, 2015.

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  1. #1
    during my summer sales I've met a lot of people that judge product according to a bunch of websites like Craigs list etc etc. A part of our pitch included the fact that we had one of the top ratings in the Better Business Bureau. But I was so confused when I realized that our company paid a large amount money to keep the ratings high. Isn't that bribing? I thought the ratings were given for your performance. That's like paying Santa so he won't put you on the naughty list. Is this the case with a lot of other companies?
     
    Luke Sorensen, Jan 22, 2015 IP
  2. FPForum

    FPForum Notable Member

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    #2
    There are actually a number of other similar stories out there. Have a look at this ABC news article and see what they uncovered.
     
    FPForum, Feb 3, 2015 IP
  3. Searchism

    Searchism Peon

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    #3
    I HATE the BBB. Some people think they are legit though, it IS bribing essentially. Yelp isn't much better either :(
     
    Searchism, Feb 4, 2015 IP