According to Google webmaster tools, they recommend I use lossless compression for my images as this would decrease my homepage by 64kb. However, it is my understanding that what lossless compression does (I would be using the Cloudflare feature) is delete all the metadata, including the 'alt' anchor. Is this right? Wouldn't this then affect the on-page SEO? What have your experience been with this feature?
It simply compresses the image. It does not fiddle with the markup surrounding it. Nothing to see here really. Google, despite all the conspiracy theories, is not inclined to suggest you rip out info they can catalog lol... Nigel
Isn't the alt information part of the image meta data though? This is what Cloudflare says for Lossless compression: "Strips metadata and compresses your images for faster page load times."
No sweat. I got sidetracked and never bother with that much but you can read said metadata in photoshop I just don't recall where it is. Its also things like copyright, image author etc. N