I am new student in seo. I want to discuss something with you guys. Recently I do some research about google strategy to rank websites and I got very strange information. let me tell you guys in short words Keywords and backlinks are not much important for google to rank websites but google do love perfect website structure. Now google is ranking website who are not using keywords and backlinks but they are focusing on their website structure. Is this information correct or just speculations. Waiting for response of you people
Hi Syed! Website structure is an important factor for rankings as well. But Google still want the keywords on your website that you want to rank for and definitely backlinks for authority building of the website. If you don't have your targeted keywords on your website, how Google is going to find out what your website is about? You may want to look at the following ranking factors for further clarifications: