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Your go-to marketing strategy?

Discussion in 'General Marketing' started by dalvarezss11, Dec 14, 2014.

  1. #1
    Say you have a huge product you've been working really hard for coming out soon...What would be your go-to marketing strategy for said product?

    PPC?
    E-mail?
    Forums?
    Social Media?
    Viral?

    I want to know which and why. Thanks, dudes.
     
    dalvarezss11, Dec 14, 2014 IP
  2. peoplesguide

    peoplesguide Member

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    #2
    They are all important in emarketing. I prefer SEO it converts well.
     
    peoplesguide, Dec 14, 2014 IP
  3. ceenote100

    ceenote100 Active Member

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    #3
    Social media for me. I already have twitter and Facebook pages set up for products not out yet.
     
    ceenote100, Dec 14, 2014 IP
  4. funmom91

    funmom91 Well-Known Member

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    #4
    I prefer social media. If you are consistent it yields good results. It does not take long to do each day and there are tools available that make social media marketing easier.
     
    funmom91, Dec 14, 2014 IP
  5. AdsInfluencer

    AdsInfluencer Well-Known Member

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    #5
    Forums are great if they are niche related
     
    AdsInfluencer, Dec 14, 2014 IP
  6. Patricia Ann Lee

    Patricia Ann Lee Active Member

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    #6
    Every internet marketing I know: social media, blogging, seo, multimedia etc. :)
    It is important to focus on one product first especially if you are just starting out but for strategies I suggest to take advantage every free marketing tool you can use.
     
    Patricia Ann Lee, Dec 14, 2014 IP
  7. Alex Toll

    Alex Toll Active Member

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    #7
    You need to try everything.

    PPC is the best though, in terms of validating the product and receiving targeted traffic. SEO is number 2 on this list.
     
    Alex Toll, Dec 16, 2014 IP
  8. Tircomnicu Vlad Alexandru

    Tircomnicu Vlad Alexandru Greenhorn

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    #8
    Hello everyone!
    I will go for Social Media especially Facebook. But don't go for likes campaigns because you can end with more fake likes from likes farms. I prefer to exclude countries that have those like farms. You can run a campaign for website clicks and you will see that interested user also like your page. Have a nice day everyone!
     
  9. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #9
    There's no panacea to internet marketing. What works today may not work tomorrow. Having said that I also realize that PPC advertising will be effective no matter what other modes of advertising come along. Twitter works well for me when it comes to social media exposure.

    Experiment with all the 5 options you've listed there. Only you can determine what will and what will not work in your particular case.
     
    qwikad.com, Dec 16, 2014 IP
    jhmattern likes this.
  10. jrbiz

    jrbiz Acclaimed Member

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    #10
    Your question is similar to me saying that I just bought a vehicle and I need to know what tires to use with it. You could be driving a truck, a car, or a bicycle. Just like with tires, there is no "one size fits all" marketing solution. If you were to tell me that your product was a brand new jumbo jet to compete with Boeing and Airbus, I would suggest one set of sales/marketing options versus if you have a new brand of cosmetics to sell. I realize that you may believe that confidentiality is key at this point, but without even knowing the potential price point, buyer profile and marketing budget, it will be difficult to provide any useful opinions.
     
    jrbiz, Dec 16, 2014 IP
    Rado_ch and jhmattern like this.
  11. jhmattern

    jhmattern Illustrious Member

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    #11
    jrbiz nailed it. Responsible (and effective) marketing is marketing that's tailored to your target buyers. What's most likely to influence that specific group's buying decisions? If you don't know the answer to that question, you're not ready to think about tactics. Two two products or services should be marketed in exactly the same way.
     
    Last edited: Dec 16, 2014
    jhmattern, Dec 16, 2014 IP
    jrbiz likes this.
  12. jhmattern

    jhmattern Illustrious Member

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    #12
    That last bit should read:

    [QUOTE="No two products or services should be marketed in exactly the same way.[/QUOTE]

    Sorry about that. Can't edit the original anymore.
     
    jhmattern, Dec 17, 2014 IP
  13. Ladd13610000

    Ladd13610000 Member

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    #13
    saw this post on here your wrote: I prefer social media. If you are consistent it yields good results. It does not take long to do each day and there are tools available that make social media marketing easier.

    can you show me how to market on social media and the tools to use? Need some help if don't mind?


    Hope to here from you soon,
    Michael Ladd
     
    Ladd13610000, Dec 22, 2014 IP
  14. gentilly

    gentilly Member

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    #14
    Social media is my favourite strategy. Can start off free and create a following and then scale things up from there.
     
    gentilly, Dec 23, 2014 IP
  15. Ladd13610000

    Ladd13610000 Member

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    #15
    what do you mean free?? little confused?
     
    Ladd13610000, Dec 23, 2014 IP
  16. PartnerwithJackie

    PartnerwithJackie Greenhorn

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    #16
    Social media, PPC, and guest blog posting.
     
    PartnerwithJackie, Dec 25, 2014 IP
  17. Michael Karp

    Michael Karp Greenhorn

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    #17
    I would develop a solid content marketing strategy, build an email list of people who would already be interested in my product, and launch it there first. Then ask them to share it and spread the word.

    I'd also guest post like mad. I think the people over at Buffer did 150 guest posts in 6 months (or something like that) to get exposure.

    It's a massive amount of effort up front to gain traction, but it pays off.

    In a nutshell: I'd go for a long term content marketing strategy in order to receive greater rewards down the road.
     
    Michael Karp, Dec 26, 2014 IP