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HTTPS as a ranking signal

Discussion in 'Search Engine Optimization' started by iranmct, Nov 22, 2014.

  1. #1
    Google official post :

    Webmaster level: all

    Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.

    Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. For instance, we have created resources to help webmasters prevent and fix security breaches on their sites.

    We want to go even further. At Google I/O a few months ago, we called for “HTTPS everywhere” on the web.

    We’ve also seen more and more webmasters adopting HTTPS (also known as HTTP over TLS, or Transport Layer Security), on their website, which is encouraging.

    For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We've seen positive results, so we're starting to use HTTPS as a ranking signal. For now it's only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.

    what do think ?
     
    iranmct, Nov 22, 2014 IP
  2. FokeBox

    FokeBox Active Member

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    #2
    6 websites of 10 in my serp use https..
     
    FokeBox, Nov 24, 2014 IP
  3. andrej

    andrej Notable Member

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    #3
    Where did you get this information from?
     
    andrej, Nov 24, 2014 IP
  4. FokeBox

    FokeBox Active Member

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  5. andrej

    andrej Notable Member

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    #5
    Thanks for the link. It looks like we will all have to switch to HTTPS sooner or later.
     
    andrej, Nov 24, 2014 IP