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What is Lead Generation?!

Discussion in 'General Marketing' started by ERPsoftwareJB, Dec 20, 2011.

  1. #1
    Hi I'm JB from ERP lead generation...Lead Generation is not a new form of gaining new business, but it now has a new approach. Rather than sitting at a trade show table for hours on end, or sitting up a display in hopes that targeted consumers will complete a form, you can have leads generated and sent to you using the technology of the Internet. :)
     
    ERPsoftwareJB, Dec 20, 2011 IP
  2. Mithuasha

    Mithuasha Banned

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    #2
    Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. Leads can be generated for a variety of purposes - list building, e-newsletter list acquisition or for winning customers. There are many tactical methods for generating leads. These methods typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Businesses strive to generate 'quality' leads. Quality is usually determined by the propensity of the inquirer to take the next action towards a purchase.
     
    Mithuasha, Dec 21, 2011 IP
  3. trudent

    trudent Peon

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    #3
    Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business.
     
    trudent, Dec 22, 2011 IP
  4. sreelavanya

    sreelavanya Peon

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    #4
    Lead generation is the use of a computer program, a database, the Internet, or a specialized service to obtain or receive information for the purpose of expanding the scope of a business, increasing sales revenues, looking for a job or for new clients, or conducting specialized research. Leads can consist of the names and addresses (or e-mail addresses) of individuals, corporations, institutions, or agencies. Lists of leads can be gathered or filtered from targeted databases such as telephone and Internet directories.
     
    sreelavanya, Dec 22, 2011 IP
  5. ezbnc

    ezbnc Peon

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    #5
    Thanks for the info I learned something new today.
     
    ezbnc, Dec 22, 2011 IP
  6. msllearning

    msllearning Greenhorn

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    #6
    Think about jogging into your office on Wednesday day and discovering ten hot prospects streaming into your mail. What a way to start enterprise on a Wednesday, huh? Cause Engineering is not a new kind of getting new enterprise, but it now has a new strategy. Rather than seated at a present desk for hours on end, or seated up a present in desires that focused people will finish a type, you can have prospects created and sent to you using the technological innovation of the Internet.
     
    msllearning, Dec 23, 2011 IP
  7. Realmint

    Realmint Greenhorn

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    #7
    That is actually a term used in marketing that concerns getting prospective clients interested in your service or product. For instance, a website may offer an interesting free report but asks a visitor's name and email before giving the report.

    Leads are generated to build email lists, newsletter list, or for direct selling. The advantage of using this method is that when you have the lead, you know you have a potential customer who is already interested in your product or service.
     
    Realmint, Dec 23, 2011 IP
  8. CompensationLawyers

    CompensationLawyers Peon

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    #8
    Can someone take a moment and explain the difference between lead generation, list building, and lead nurturing?
     
    CompensationLawyers, Dec 23, 2011 IP
  9. infobanc

    infobanc Greenhorn

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    #9
    Process of collecting names and contact information about qualified prospects which will be contacted by the salespeople.
     
    infobanc, Jan 17, 2012 IP
  10. JuniorW

    JuniorW Greenhorn

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    #10
    Getting names and contact info (usually phone numbers or emails) of potential buyers/clients. They're usually collected by Affiliates like us and sold to the advertisers which usually cold call and send emails.
     
    JuniorW, Jan 18, 2012 IP
  11. smileverse

    smileverse Peon

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    #11
    You questioned and answered yourself :) However, thanks for the post. Comparing the Internet to offline thing is nice.
     
    smileverse, Jan 18, 2012 IP
  12. golfpro1

    golfpro1 Peon

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    #12
    Lead generation is simply getting a lead or a sale through your affiliate link
     
    golfpro1, Jan 20, 2012 IP
  13. carter.dorothy

    carter.dorothy Peon

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    #13
    Lead generation is simply a process in which a marketer have to find out some interested prospective clients for his service or product. Its a very complicated process and in online businesses its very competitive too.
     
    carter.dorothy, Jan 20, 2012 IP
  14. trudent

    trudent Peon

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    #14
    trudent, Jan 20, 2012 IP
  15. neelkj

    neelkj Greenhorn

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    #15
    Lead generation is a marketing term used, often in Internet marketing, to describe the generation of consumer interest or inquiry into products or services.
     
    neelkj, Mar 14, 2012 IP
  16. vinadaytravel

    vinadaytravel Peon

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    #16
    i think we can use Affiliate Network, you just pay 1-3$ for 1 inquiry. If you are collect email .... just create a prize for who register ... something like that.

    Hope it's useful for you!
     
    vinadaytravel, Mar 15, 2012 IP
  17. 3drapidprototyping

    3drapidprototyping Peon

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    #17
    Hello Friend,

    Lead generation is an advertising expression used, regularly in Internet marketing, to explain the creation of customer interest or inquiry into products or services.
     
    3drapidprototyping, Mar 17, 2012 IP
  18. Alisha Jhonson

    Alisha Jhonson Greenhorn

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    #18
    LeadGeneration means converting Interest in Product into customer of Product. In digital marketing, creating ads and making customer online required.
     
    Alisha Jhonson, Nov 10, 2014 IP
  19. Randall Magwood

    Randall Magwood Active Member

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    #19
    Lead generation is the process of marketing to the best possible prospects for your offer. The "lead generation" part comes when you turn that prospect into a "lead" (a person who gives you their contact info so that you can follow up on them with more information - and promote your product).

    The more leads like this you get, the higher the chances you will have with getting more leads, and sales from these people.
     
    Randall Magwood, Nov 17, 2014 IP
  20. Diana Wallace

    Diana Wallace Member

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    #20
    The traditional methods of generating leads are advertising, customer referrals, events and telemarketing. The this evolved where technology is now utilized. Now organic search engine results are included, the Web, social media networks, and hiring agencies/online experts that offers online lead gen services.
     
    Diana Wallace, Nov 17, 2014 IP