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Keyword ranking keeps fluctuating

Discussion in 'Search Engine Optimization' started by Rahul Pandit, Oct 15, 2014.

  1. #1
    I am working on a website whose keyword ranking keep on fluctuating every 15-20 days. Sometimes it is on 1st page for 5-6 days, then it goes down for 15-20 days. The website is not new that the ranking keeps going up and down. This is something new that I am not able to understand.
     
    Rahul Pandit, Oct 15, 2014 IP
  2. jessicafox

    jessicafox Active Member

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    #2
    Onpage changes might be the reason...
    Content update, title, description ....
    is it static or dynamic site (any e-commerce site)?
     
    jessicafox, Oct 16, 2014 IP
  3. Rahul Pandit

    Rahul Pandit Active Member

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    #3
    It is a static website
     
    Rahul Pandit, Oct 16, 2014 IP
  4. jessicafox

    jessicafox Active Member

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    #4
    Please PM your site name
     
    jessicafox, Oct 17, 2014 IP
  5. Svensonia

    Svensonia Peon

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    #5
    Google constantly adjust Rankings as these have specific algorithms which catch data from websites. If Google catches something positive, they will improve your ranking, if you made some bad changes OR other websites improved, you will be ranked worse.

    Hope it helped to understand it better.
     
    Svensonia, Oct 18, 2014 IP