Where can I go from here? (Re: Online fitness business)

Hi, I'm new to Digital Point, looking forward to being involved in the forums.

I'm a personal trainer, mid 20s, into in natural bodybuilding and endurance sports and have specialised in making "muscle building & fitness programs and diet plans" in gyms in the past.

I no longer wish to work in leisure centers and right now I'm more partial to doing something online.
The most obvious thing I can think of doing now is just create a program/diet plan for both my website and Clickbank and possibly some video tutorials for Youtube to get traffic.

What's holding me back is not knowing what would be the best approach - for example should I start on my own by adding the program to my site or start with finding a partner / making an alliance or possibly something else.

Any advice appreciated.

- Regards

 

Hello, I would personally go with click bank first to test the market and then advance into affiliate networks as an advertiser. I would also have a number of landing pages made and split test SEM traffic. Keep your costs low until you know the product converts look into other products and see what they do and how you could improve it.

I would keep working in leisure centers untill you can safely leave the day job.

 

@ЄxDeus™ makes a very important point: if you do decide to launch an online business, do it on a part-time basis for now. You have no idea what will be successful or how long it will take to build up enough income to live on. Training/Exercise videos that offer 30-45 minutes of an exercise program can do well as a product. You could put excerpts up on Youtube as teasers for the full video. If this is successful, you could create sequels with new exercises, regimens, etc.

 

I think the best way is to set up a personal blog where you can write about fitness health niches. Such as write an article regarding to Loss Weight "how to loss weight quick" or "how to gain bicep"

hope this help you to get start.

 

Thanks, for replies, some very important tips there. Yea I think to start off promoting affiliate products initially and then progress to launching a course on the site.

 

Yes, a good start would be to make your own personal blog and there you can post your videos, diet plans, etc. You can even post your personal activities to encourage more people to become fit. Write articles with keywords on health and fitness. If you get to increase your blog's ranking among search engines, it's likely that more people would become interested in your business.

 

With expertise like yours, you should concentrate on creating your own course. Developing a course will take about 2-3 months. Then you have to hire a web designer, copywriters, and then contact affiliates for all the marketing.

I am also interested in a JV in this field. PM me if you are interested in a JV.

 

I would start creating a brand out of yourself if that is something you want to do. You have so much experience. Create your own website/blog and write articles on natural body building and fitness tips. Creating a youtube account where you give instructions on how to do different kinds of exercises is also a fantastic idea.

I would also suggest signing up with amazon associates when you can if you want to go the affiliate route. Amazon sells a huge variety of items in the fitness niche. You can write articles/reviews promoting certain items too. The great thing about amazon associates is that you make a percentage every time someone clicks your link and then makes a purchase regardless of what that purchase is. Someone could click your link about vitamins, buy a dvd instead and you still earn a percentage.

It might also be worth looking into getting a tumblr account to go along with your website/blog. The reason I mention tumblr is because fitness tumblrs (called "fitblr" - track that tag if you do this) are extremely popular. There's more women than men on tumblr so diet tips and articles would be more popular. I would not make tumblr your main blog though since you would have less control over it and I don't think they like ads that much. You can cross post your blog articles to tumblr though. Just make sure you reblog other people's posts and open up asks so people can ask you questions. You would want to interact a little bit with the fitblr community so your fitblr doesn't look spamy if you decide to do this.

I don't think you need to make an alliance/join venture/etc. just yet. Keep a part time job while working on this like the others advised. Start with the website/blog and go from there.

 

Thanks very educational, will take as much as possible on board, at least its not another weight loss product eh.. everywhere I look online there are weight loss programs. However some of them sales pages are put together poorly.. they seem to be going after EVERYONE who wants to lose weight and not a certain niche like "young men who want to lose weight" I think I might aim for the "young men - muscle building" due to having before/after documentation of my transformation.. interesting to see how it roles out.

 

Why do you want to change? as people, generally youngsters are running hard after to shape their body.
Any ways, ExDeus has made valid point.
You can start personal blog as well.

 

you might want to place a video on your site, at lease a intro of what buyers are going to get.

 

Endless pottential but I agree with @SirWriteAlot video should be your target. Make lots about food and fitness. Get a canon t4i or better with a 1.8 lens for great quality and film away!

 

watching says a thousand word

Especially with fitness