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How can I determine Ad Position?

Discussion in 'Google AdWords' started by websitetalk, Sep 16, 2014.

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  1. #1
    If an advertiser's keyword has quality score 10 and its bid is 10 rs. and other advertiser's keyword has quality score 7 and its bid is 25 rs. then which ad will show on Top position?

    Please help
     
    websitetalk, Sep 16, 2014 IP
  2. Anthony Capetola

    Anthony Capetola Greenhorn

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    #2
    https://support.google.com/adwords/answer/6300?hl=en
    https://support.google.com/adwords/answer/1752122?hl=en

    MAX CPC Multiplied by QUALITY SCORE - Numerically the campaign with a QS of 7 and a bid of 25rs wins the coveted position. This may not always stand true. There are other relevant factors for determining ad rank which you can find in the above two AdWords support pages.
     
    Anthony Capetola, Sep 16, 2014 IP
  3. Kamini@123

    Kamini@123 Member

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    #3
    The order in which your ad appears on a page in relation to other ads. An ad position of "1" means that your ad is the first ad on a page.

    • Ad position is determined by a formula called Ad Rank that gives your ad a score based on your bid, the quality of your ads and landing page, and the expected impact of extensions and other ad formats. So even if your competition bids more than you, you can still win a higher position -- at a lower price -- with highly relevant keywords and ads.
    • Ad position is also influenced by the expected impact from ad extensions and other ad formats, such as sitelinks. This means that if two competing ads have the same bid and quality, the ad with the better expected impact from extensions will generally appear in a higher position than the other.
    • Your Ad Rank is recalculated each time your ad is eligible to appear, so your ad position can fluctuate each time depending on your competition at that moment.
    • Ads can appear on the top of a search results page, on the side of the page, or on the bottom of the page.
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    Kamini@123, Sep 18, 2014 IP
  4. Effort Less

    Effort Less Greenhorn

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    #4
    Ad Rank determines your ad position. It makes score also depends on your bid rate & quality of yiur landing page. so optimize your landing page carefully.
     
    Effort Less, Oct 2, 2014 IP
  5. thuthuatwordpress

    thuthuatwordpress Active Member

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    #5
    In this case, I think the ads that has 10 quality score would have more impression and the avarage position is higher. The campaign in the search network and display ads depend on many factors, not the bidding price only. So, optimize the landing page for specific keywords is always the best options, the fewer the better :)
     
    thuthuatwordpress, Oct 6, 2014 IP
  6. Rupom Roy

    Rupom Roy Member

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    #6
    It determines based on quality score. means how much the ads is relevant to the keywords as well as landing pages.
     
    Rupom Roy, Oct 22, 2014 IP